LET ME TELL YOU ABOUT US:
The Diamond Cellar is a large, independent jewelry store with two locations in central Ohio. We carry the top jewelry and Swiss watch brands like David Yurman, Roberto Coin, Bulgari, Rolex, Patek Philippe, Panerai and many more. We were founded in 1947 by the current owner's father. We have a large goldsmith shop where we design and craft jewelry and do repairs on jewelry and watches. We have a reputation in Columbus for extremely high quality jewelry and service, but that sometimes makes people (especially bridal customers) think we're expensive. We guarantee our prices against anyone, quality for quality. Bridal customers are very important to us, once they buy their engagement ring from us, they usually become customers for life. It's just a matter of breaking the barrier and getting them into our store. It can be intimidating.
HERE IS WHAT WE NEED:
We need a cool design for a t-shirt that we can give away to potential bridal customers. We want something that people will actually want to wear, not a corporate billboard. So, we'd like our logo somewhere, but it should be subtle. It can have a jewelry/bridal feel to it, but it's not essential. We're even open to some text or phrases as long as they make sense for us. Again, not sales-type language, but something with a bit of attitude. We are an upscale store and our reputation is everything, so we don't want anything risque or crude. Color is wide open.
OUR TARGET AUDIENCE IS:
Our audience is both males and females from 22 to 35 years of age.
WE LIKE THESE EXAMPLES:
We like Abercrombie & Fitch (along with all the stuff like it), but not Busted T's so much. Although the A&F stuff all starts to look the same. We're open to printing something metallic or any new technique you can think of. We want something that people will want to wear. You can see our website and the attached files for a feel of the Diamond Cellar. Also, check Youtube for Diamond Cellar videos and you'll see some actual customer testimonials. Our website is www.diamondcellar.com
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Other than our logo, subtle, there is nothing specific. Our color is a medium blue - see the logo files attached - but it's not necessarily the right color for this.
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