LET ME TELL YOU ABOUT US:
The City of Miami Beach (aka "South Beach") is launching a public bicycle sharing program with 100 solar-powered stations and 1,000 bikes which will be available to the public. Users can simply walk up to a station, swipe their user card and check a bike out and return to any station in the city. Such program have been massively successful in Europe and now Miami Beach will be first & largest city-wide program in the nation this Spring 2010.
HERE IS WHAT WE NEED:
Creative, catchy, cool, chic, trendy t-shirt designs that relfect some of the concepts of our program-- going Green, promoting health & fitness, reducing auto emissions, saving time/money spent sitting in traffic, etc. We already have our corporate logo and colors in place, but we welcome creative use of the logo (just please dont distort its shape if you use). You are NOT required to use the logo or our colors, we just ask that is does not clash with our corporate branding.
OUR TARGET AUDIENCE IS:
18-50yrs old, trendy and upscale visitors or residents of South Beach/Miami Beach. Heavy European and South American influx. WE DO NOT WANT 'CORPORATE' DESIGNS, please keep it trendy.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
"bike 4 life" is a slogan the program will be using, feel free to make that a part of the design if you like
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