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About Your Company
Take Me Outside is a non-profit organization committed to educating and creating awareness with Canadian students about our connection to nature and our time spent outside. Our target audience is both teachers and the general public who care about our education system. This shirt has sold in Mountain Equipment Co-op for years and has sold really well because of the message. So we're keeping the message but wanting to update and refresh the design.
Colors to Explore
As you will see in the attachment, we want to keep the text "Ask your teacher to take you outside". And we want to keep a solid line that goes above the text. We're open to a change in font and possibly colour. But our main desire is to see a new graphic above. The graphic can include trees again, but we really want a strong graphic that captures the outdoors in Canada, so we're looking for a design that is different than the one you see attached. Perhaps that means seeing a bike or mountains, or a lake or a canoe... we're not keen on seeing any illustrations of people, but more so a representation of nature and the outdoors.
The text can move down on the tshirt by no more than 2 inches to allow for more space for the graphic above, but our preference would be for the new graphic to have a height that is approximately the same as the top of the trees you see in the current design of the shirt.
Top 3 Things
A strong visual that represents the simplicity of the outdoors in Canada.
Strength of the text.