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Creative Brief

Who are you?

We are a global software company providing workflow solutions to companies in various markets. Our history is in digital dictation software solutions and more recently we have released new software for bsuiness process management. See www.winscribe.com for details.

What do you need?

What we really need is a T shirt that our own employees and selected stakeholders will want to own and wear. We believe we are looking for a design that may or may not include our company logo or elements of it, but more importantly that reflects our spirit and character as a team - which is;

Passion to win: We always want to be the best. We are a high energy, fast moving, decisive organisation and we love to win. Working as a team gives us the opportunity to utilize all talents as a group and to realize the uniqueness of each one all for a common goal to outperform and beat the competition. Aiming for first place every time

Can-do: A willingness to tackle a job and get it done. Being confident of overcoming the challenge and being prepared to make a start. Getting it done

Innovative: We challenge the status quo, encourage our people to be entrepreneurial, take some risks and learn from mistakes. We constantly look for new ideas, and value out of the box thinking. Working Smarter

Adaptable: Recognizing that change is inevitable and adjusting approaches and behaviours appropriately; being confident of trying something different; being resilient. No matter what gets thrown at us, we adapt and move quickly

Responsible: We are personally accountable for the highest standards of behaviour including honesty and fairness in all aspects of our work. We fulfill our commitments as responsible citizens and employees. We will consistently treat customers and company
resources with the respect they deserve

Accountable: The willingness to acknowledge responsibility to others, and the willingness to
fully accept responsibility for ones actions and the implication that may result. We hold each other and ourselves accountable for outstanding results Everything we do impacts some part of the Company. We deal with things as they arise and always with an
awareness of what we can do better next time.

Unconventional: A conscious effort to see things differently, to break out of habits and outdated beliefs to find new ways of thinking, doing and being. Compared with competitors,our organization has the X factor. We are not afraid of being different only of being second-best

Fun: The positive manner used in addressing the customers and co-workers elevates the spirit of the whole group and creates a harmonious environment. We reflect positively off one another. Its so important to leave bad days at the door when we walk in.

Passionate: Working hard, keeping promises, sharing success. Above all, honesty, respect and consideration for others. We feed off each others strengths. So its imperative that everyone brings their best every day.

Family: We are mindful that our co-workers have a life outside of work which is important to their well-being. We are supportive and caring of their home circumstances and rally together to help in times of need. We are a family

In doing this T shirt we are looking to do something more unconventional than we normally do. So creativity will be rewarded. But remember it is a 'family show' :-) There are a lot of values listed here above and we recognise that to reflect one or a subset of them will be doing well.

Who Is Your Audience?

Our staff, business partners and some stakeholders. We hope to produce an item that is at least desired if not sought after. We do not want to impose branding or corporate boundaries on this project. So go for it.

Requirements

We Absolutely Must Have

Go to our web site www.winscribe.com for further background. Any of; Company name, colours,logo elements or our url above would be nice to have in the design, but none are necessary. Front design please - back too if you wish. Please recommend fabric colour if you wish.

Materials

Contract
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