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Business Info

Business Name

M.JIVE

What do you do?

M.JIVE organises and runs dance events ...classes, workshop, parties.

M.JIVE is a new and unique style of partner-dance: it's very easy to learn and open to all ages and abilities ...people who just want to have fun with dancing, not take it too seriously. You can dance M.JIVE to all sorts of music - there's loads of modern pop stuff as well as a good dose of older blues, swing, soul, etc.

List the size requirement(s) for your clothing design

I'm going to produce T-Shirts, from small to extra large. To keep the print costs down it would be ideal if a logo of one-size would fit all ..but I appreciate this may not be possible.

Target Audience

What is your industry?

Entertainment I guess - socialising, dancing, sport, having fun, meeting people

Describe the target audience for your clothing design

Mid-20s to 50+ ...active people, men and women, who aren't afraid to be seen dancing, to try something new.

What 3 things would you like to communicate to your audience through your clothing design?

Fun and a bit exciting.
Cool & a bit hip.
It's dance and social too!

Style and Concept

What clothing design styles do you like?

I kind of like the current retro trends cf Hollister logo et. al. But I'd like something that stands out a bit too.

How many colors should be used in the design?

One, maybe two. The T-Shirts will be black or dark blue/dark green

What colors do you want to see in your clothing design?

I guess white is the obvious one. At the moment I'm going with in-your-face orange and deep purple for my main colours (see website) but not wedded to any of these.

What colors do you NOT want to see in your clothing design?

Pink

What adjectives should best describe your clothing design?

Cool, Fun, Eye-Catching, Warm, Friendly

How will you use the clothing design?

On T-Shirts

What must be included in the clothing design?

The word "M.JIVE". There's a logo (uploaded) but it's not a must. If used, colour (of the circle round M) and other bits could also be changed to fit overall design.

The word "Munich" - perhaps as a byline to M.JIVE or could be on the back of the T.

There will certainly be a website "www.mjive.de" included but I kind of think this could be as pure text on the back of the T-Shirt.

Do you have additional info or links you'd like to share?

M.JIVE website www.mjive.de / www.mjive.de/english

Materials

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