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Business Info

Business Name

Poison Gear

What do you do?

Poison Gear sells Colorado gear to tourists at skate shops, snowboard shops, ski shops, and other specialty retailers. Nearly all gear has a variation of the Colorado flag on it.

List the size requirement(s) for your clothing design

The design should be able to be put on a shirt. It shouldn't be any large than 16 inches wide x 6 inches tall.

Target Audience

What is your industry?

Snowboard, Ski, Skate, Surf

Describe the target audience for your clothing design

Men between the ages of 16-35 that are involved in the extreme sports industry - skiing, snowboarding, skating, surfing, etc.

What 3 things would you like to communicate to your audience through your clothing design?

It must be clear to Colorado natives that the design is a version of the Colorado flag

It needs to be a stylish version of the simple flag

This design will be used over and over so it the audience will need to associate it to my brand.

Style and Concept

What clothing design styles do you like?

Here is a link to the shirt that I currently sell: http://www.poisonbottleco.com/product_p/.... This version is too simple and does not have enough style. However, we need to keep a similar layout. Red C needs to be on the left and there needs to be horizontal lines.

How many colors should be used in the design?


What colors do you want to see in your clothing design?

The background or shirt color will be royal blue. The other colors will be yellow, red and white

What colors do you NOT want to see in your clothing design?

I only want to see the above colors

What adjectives should best describe your clothing design?

Edgy, stylish, cutting edge, funky, bold.

How will you use the clothing design?

I will be putting this design on hats and shirts to sell to my retailers in resort towns in Colorado.

What must be included in the clothing design?

Red C
Yellow circle inside C
White lines

Do you have additional info or links you'd like to share?

Attached are some designs that can give you ideas of where to start.



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