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Business Info

Business Name

IMS Group ii Communications

What do you do?

We specialize in the creation of branded merchandise for companies and their customers.

List the size requirement(s) for your clothing design

T-shirt; maybe a pocket t-shirt with a small logo about the crew on the pocket/breast area and then a larger design on the back of the shirt

Target Audience

What is your industry?

Advertising and Marketing

Describe the target audience for your clothing design

McDonald's crew; 18-24 year olds, younger, hip, city-living kids, value their friends and being appreciated for their work

What 3 things would you like to communicate to your audience through your clothing design?

1. Celebrating the McDonald's crew
2. Being thankful for the crew
3. Taking pride in the work they do

Style and Concept

What clothing design styles do you like?

urban -chic feel, more young and contemporary, could maybe incorporate the use of emojis to appeal to the younger crowd

How many colors should be used in the design?

up to 4 colors maximum

What colors do you want to see in your clothing design?

darker colors preferred, but open to suggestions from designers

What colors do you NOT want to see in your clothing design?

N/A

What adjectives should best describe your clothing design?

contemporary, fun, young, new, bold; we want them to feel proud to wear these outside of the workplace

How will you use the clothing design?

These will be given to McDonald managers for their crew to wear in appreciation of their work.

What must be included in the clothing design?

1. On sleeve or pocket -- theme/logo (McDonald's arch). Theme language may be: Celebrating Crew, Applaud the Squad, Lovin' Our People, BUT OPEN TO OTHER IDEAS
2. Graphic design of your creation on the back of the shirt

DO NOT INCLUDE MCDONALD CHARACTERS OR FOOD IMAGERY. Make it about the crew more so.

Do you have additional info or links you'd like to share?

N/A

Materials

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