• Award$1000
  • Entries24
  • Creatives4

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Creative Brief

Who are you?

SwervePoint is a b2b provider of branded merchandise for promotional programs.

Our client CBS Radio is interested in producing a series of seasonal graphic t-shirts that can be used as gifts and giveaways for new and loyal listeners.

What do you need?

We need 5 designs that can be city, format, and season specific. For example: New York City, Adult Contemporary, Summertime themed designs. Houston, Country Variety, Cowboy themed designs. Designs should be flexible to allow for a station logo drop feature so that one design can support multiple stations by swapping out the station logo. Designs can be illustrations, font treatments, combinations of both, but should be limited to a maximum of 5 spot colors. T-shirt colors can range from white, and lights, to charcoal and black. Final artwork needs to be provided in .eps file format.

Who Is Your Audience?

Listening audiences range from 18-45 females and 18-45 males. We want to give them the impression that radio is hip and cool still. You can find more information about CBS Radio at cbsradio.com. Listings of all the stations and their formats can be found there.

Requirements

We Like These Examples

We really like the graphic t-shirt designs of Old Navy. http://oldnavy.gap.com/browse/category.d...

We Absolutely Must Have

5 flexible designs with seasonal themes for summertime/beach, sports/baseball, country/rodeo, all with a radio theme. Whether speakers, boom boxes, headphones, frequency dials, radio towers, or what have you are included, we'd really like to convey the radio medium along with the call sign of the station in each design.

Materials

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