LET ME TELL YOU ABOUT US:
You dont send a pickup truck to put out a fire.
You dont retrieve garbage in an SUV.
You dont transport medical patients in a minivan.
So why is a family sedan accepted to protect our lives and property?
The E7, as it is code-named, is a product of Carbon Motors Corporation, a bold new homeland security company on a critical mission: to design, develop, manufacture, distribute, service and recycle at end-of-life, a truly purpose-built vehicle that meets the challenging needs of todays law enforcement officer. This revolutionary new vehicle will serve as an integrated homeland security platform to provide enhanced security capabilities to the nations 800,000 law enforcement first responders with substantially lower operating costs, lessening the burden on taxpayers.
The E7 displays a robust collection of world-class technological and design enhancements, including an ergonomically correct cockpit inspired by jet fighters, a high powered clean diesel engine that will provide a 40% improvement in fuel efficiency and will meet or exceed the driving performance of current vehicles. Carbon also debuts its proprietary On-board Rapid Command Architecture (ORCA) in the E7 with a large touch-screen main display and a separate, ruggedized wireless keyboard. ORCA provides a world-class data communication and human-machine interface that controls integrated systems such as external and internal surveillance, radar, LoJack, automatic license plate recognition, radiation, chemical and biological threat detectors and 360 degree, high conspicuity built-in LED emergency lighting.
HERE IS WHAT WE NEED:
We need a 4-color T-shirt design that will be used as a giveaway to say "thank you" to law enforcement agencies that place advanced reservations for police vehicles. The shirts will be handed out to those reserving vehicles as a result of attending the International Association of Chiefs of Police Conference & Expo, the largest gathering of police administrators in the world.
Law enforcement agencies agree in overwhelming numbers that the E7s time is long over due. To that end, over 11,000 reservations have been made by hundreds of agencies across the country. Agencies visit the Carbon Motors Web site at www.carbonmotors.com/take-action/preorde... and configure their E7 from over fifty options to ensure that they wont be left behind. In return, Carbon Motors will add each reserving agency to the preferred customer list that will be used when evaluation units become available. See URL above for more information.
OUR TARGET AUDIENCE IS:
Law enforcement administrators - will wear the shirts
Existing Investors - will see the shirts
Potential Investors - will see the shirts
High ranking politicians - will interpret the message behind the shirt
Obviously with this broad-based audience, a simple design will not work. This has to be sophisticated, classy and edgy all at the same time.
WE LIKE THESE DESIGNS:
Carbon's brand DNA is attached. Please review it in its entirety for corporate history, internal culture and design influences.
Any designs must comply with the Company's deep seeded philosophy of PURE, BOLD and RELENTLESS
I attempted to load our font, but it did not work. The corporate font (for company name/logo) is BankGothic Md BT or BankGotBTMed.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
"Carbon Motors" or "Carbon Motors Corporation" must be a part of the design.
"www.carbonmotors.com" must be included in the design.
"2009 Pure Justice Tour" may be used, but is not mandatory. See www.carbonmotors.com/tour for more information.
Prefer darker colored shirt, but we are flexible if the design is right.
The Carbon Motors logo is attached.
The Carbon Motors font is attached.
THINK OUTSIDE OF THE BOX! Be creative with logo/design placement. This is not your average company, and we do not want to look like every other T on the market.
People should fight over the shirts! This is a very fraternal group of individuals who do not like to be outdone by their brothers. We need to help foster the "gotta have it" attitude.
Uniqueness - something that's never been done before. Make these people feel honored and respected for the work they do.
Pride - one must be proud to wear the shirt. The shirt should fall apart in the wash because it has been worn so frequently.
Curiosity - "What is that?" or "What's that all about?" or "How do I find out about that?". These are all questions the design should inspire. We want to drive traffic to our Web site.
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