LET ME TELL YOU ABOUT US:
Bazaarvoice is the leading provider of social commerce tools.
some more about us
HERE IS WHAT WE NEED:
We need a t-shirt that incorporates our new tagline
"Be the Conversation" we want it to a design that people want to wear--regardless of their connection to our company. We would also like to incorporate the overlapping rings from our logo. We've included three versions attached to this brief.
The final artwork should be ONE COLOR (if you have a two color design you think will work we're open, but we prefer one color) and work well in a low contrast environment. Think dark gray art on a black tee or light gray on white.
A bit about the line "Be the Conversation"
Conversation is a defined as: informal interchange of thoughts, information, etc.
Conversation is centered around the customer voice, but you (the brand) can participate.
Be = being. Word of mouth prevails because it is a pure reflection of who you are as a company, product or service. The truest marketing is to be yourself, and conversation will follow. Authenticity amplifies.
Be = results. Our clients are typically businesses, so to be the conversation for a sustained period of time means conversation has to drive measurable results. Otherwise, the conversation ends. Back to one-way.
Be = creating the conversation. We help facilitate conversation and participation as the new way of marketing. We ensure the conversation is relevant, tied back to your product or brand, structured so that it is helpful to others. The goal is for your company and products to be the subject of conversation (WOM).
Be = We help you embrace and action conversation so it effects the whole company; spreading the customer oxygen.
OUR TARGET AUDIENCE IS:
Marketers. They are jaded. They see a lot of t-shirts, they see a lot of very well-polished design. This shirt needs to stand out, it needs to be iconic.
WE LIKE THESE EXAMPLES:
Strong central image, looks more handmade than computer
I like the decayed look, I like that the design is in a focused seal
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
our overlapping circles
"Be the Conversation" tagline
work in low contrast
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