LET ME TELL YOU ABOUT US:
212 is all about the power of extra effort. Watch our 3-minute video at http://www.just212.com/video/index.aspx; its the best way to get to know our brand.
The preamble below is fundamental to 212. Whether or not you choose to include it in your design, the idea of extra effort must be illustrated in your submission.
At 211 degrees, water is hot.
At 212 degrees, it boils.
And with boiling water, comes steam.
And with steam, you can power a train.
HERE IS WHAT WE NEED:
We are producing a SolarActive T-shirt (example: http://www.solaractiveintl.com/t_shirt.h... 2 versions of 1 design, one for indoors and one for outdoors. The indoor design can only be black ink. The outdoor design will fill in or overlap the indoor design with color.
The design, which must include our logo, will be applied to an adult white t-shirt. It is important to note that we generally use black, white and red in our products.
Your design should use the indoor/outdoor transformation to reflect the concept that extra effort can generate exponential results (think about the designs as a pair of before and after images) Good luck!
OUR TARGET AUDIENCE IS:
Team Leaders, Trainers, Managers, and Individuals who believe that extra effort can generate exponential results. Our customers implement 212 as a theme within their corporate/team culture.... The video is used to introduce the message and motivate people. The 212 T-Shirt should reinforce the message and be cool to wear.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Our logo must be used in the design. We don't want the design to seem feminine.
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