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Business Info
Business Name
Merrill Aviation & Defense (www.merrilltg.com/defense)
What do you do?
Design, develop, manufacture mission-critical aviation and defense components and subsystems for US military forces - including tank components, armor protection, aircraft landing gears, and unmanned aircraft platforms
List the size requirement(s) for your clothing design
Design is intended for the back of a standard T-shirt and produced in sizes from Medium (M) to triple extra-large (3XL).
Target Audience
What is your industry?
Other
Describe the target audience for your clothing design
This project is motivational in nature for our internal employees only.
What 3 things would you like to communicate to your audience through your clothing design?
Military theme - air and ground
Ruggedness
Performance & Durability
Style and Concept
What clothing design styles do you like?
Intended for T-shirt
How many colors should be used in the design?
Uncertain. Last year's design was a full-color screen print. Design looked GREAT, but we received complaints from our employees that the design was too heavy and the shirts stuck to their backs. I would be interested in other applications and/or single-color options that still look cool, but don't pose this concern.
What colors do you want to see in your clothing design?
Uncertain - see answer above regarding colors. Our staff primarily works in a dirty manufacturing environment, so darker colors tend to hold up better. We already have a black corporate T-shirt, and a navy blue logo shirt from last year. I'm open to other ideas, or perhaps reverting back to a black shirt this year.
What colors do you NOT want to see in your clothing design?
None
What adjectives should best describe your clothing design?
Energizing, compelling, motivating
How will you use the clothing design?
Employee morale builder
What must be included in the clothing design?
The vision I have is included in the attached chart. The graphics shown are: Abrams M1A1 tank, Cougar MRAP vehicle, Apache A/H-64 helicopter, Unmanned Aerial Vehicle (UAV). Without getting too cluttered, I wouldn't mind if there were multiple tanks/MRAPs lined up, convoy-style behind the soldier.
Do you have additional info or links you'd like to share?
Last year's T-shirt design was a full, multicolor silkscreen, which many of the employees complained was too heavy/thick/hot and stuck to their back. I am not a T-shirt graphics expert, so don't know if there is an alternate printing technique we should use, or just rely on a more simplistic, or single-color graphic. Suggestions for how we can create a durable, but light-weight end product will be a KEY factor for this project.
Materials
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