dlaufer has picked a winning small website design

For $1000 they received 92 design concepts from 18 designers!

  • Award 1
    NiagadsMockupV1 Kyosei by kyosei

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Starts:6-Aug-13 5:05 p.m. GMT

Ends:20-Aug-13 5:05 p.m. GMT


Award 1: $1000, was awarded to kyosei


JPG, Layered PSD


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File 1: NIAGADS_logo.png (17.0 KB)

Uploaded on 6-Aug-13 5:39 p.m. GMT

File 2: NIAGADSLogoWhiteThin.png (6.8 KB)

Uploaded on 6-Aug-13 5:40 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

NIAGADS - NIA Genetics of Alzheimer's Disease Data Storage Site

What do you do?

This site (NIAGADS--http://www.niagads.org) is part of a large National Institute of Aging directive to greater understand the genetic factors behind Alzheimer's Disease. NIAGADS is the genomic data warehouse for this large project. In addition to storing data, we also develop resources for organizing and analyzing genomic data.

Do you have a desired website screen size?

No specific size requirement, but responsiveness for cross-platform accessibility is a must.

How many pages (maximum of 4) do you need designed?


What is your industry?

Health Care and Biotech

Describe the target audience for your website design

Doctorate-Level Genetics & Alzheimer's Researchers, most of which are in an academic, non-clinical, research setting

What 3 things would you like to communicate to your audience through your website design

1. Simple sharing of complex data
2. Growing database of national genetic data
3. Uniting the Alzheimer's Disease genetics research community

How is your company different from your competitors?

Larger, Disease-Specific, National-in-Scope (there are few, if any, exact competitors)

What website design styles do you like?

https://www.globusonline.org/ - We like the simplicity and flatness;
https://mixpanel.com/ - Like the color scheme (purple is associated with Alzheimer's Disease);
http://www.geeksphone.com/ - We also like the idea of a 1 or 2 page site;

What colors do you want to see in your website design?

Darker theme with blue or light purple and maybe an orange or green emphasis

What colors do you NOT want to see in your website design?

Bright red/yellow

What adjectives should best describe your website design?

Sleek, modern, easily-accessible, elegant, logical

What content must be included in the website design?

Page 1 - Landing Page - About, New Datasets, News, etc.
Page 2 - Browse Data Page - a page listing the available datasets, preferably accordion style with cart functionality (which we can implement)
Page 3 - Form page (for users to apply for an account and/or data access)

Do you have additional requirements or links you want to share?

The Current NIAGADS Website: http://www.niagads.org

We are content using the existing logo. It was made with Nevis font and highlights "AD" in purple. We're open to new logo designs, if you're so inclined.

http://www.flickr.com/photos/universityofpennsy... - here are some public images for use for any UPenn website, as well.

Final note: we will be implementing the final product with Drupal.

Brief updates

By crowdSPRING on 6-Aug-13 5:39 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
By crowdSPRING on 6-Aug-13 5:40 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
By dlaufer on 7-Aug-13 5:23 p.m. GMT
I'd like to emphasize that while Purple is associated with AD, we don't want that to be the background color. The following link really portrays the color scheme we're looking for (the dark, glowing, "sciencey" look) with purple and orange accents. Also, this could be a good place to pull filler stock images for submissions.

By dlaufer on 8-Aug-13 3:32 p.m. GMT
Another thing to consider is that this website shouldn't feel playful. It should feel fairly serious. After all, it is about Alzheimer's Disease. But in a better light: *it is about trying to solve Alzheimer's Disease through data sharing.*

No clinical pictures. We are exclusively laboratory and computational science.

We want it to be all about accessing the data, so no picture taking up most of the landing page--that is just wasted time for our users who are there to browse our data. As Google has their search bar front and center on their landing page, we would benefit from some type of interface to our data on the landing page. Although this is a non-coding project, we have people who can implement any creative UI ideas.
By dlaufer on 8-Aug-13 3:35 p.m. GMT
http://www.ncbi.nlm.nih.gov/gap (dbGaP - Database of Genotypes and Phenotypes)

We are the Alzheimer's Disease version of dbGaP. This is something that can be referenced for inspiration. I will say that we are not as complex as dbGaP and would like our website to be simpler, more direct, more linear (as well as more modern).
By dlaufer on 12-Aug-13 3:03 p.m. GMT
We also want a good amount of negative space and a simple, obvious interface to the data on the landing page.