LET ME TELL YOU ABOUT US:
DISH Network is one of the largest satellite TV providers in the US.
HERE IS WHAT WE NEED:
A script for a :30 broadcast commercial promoting "HD for Free." Look and feel will tie into our existing "Side By Side" campaign (see link below to view previous commercials).
Execution style should be mainly 3D animation, leveraging the equity of our existing loft environment, but can push the environment further. Style may also include live action, typography, sound design, etc.
Food for thought:
- What else can be done with the environment?
- What else can be done with the TVs?
- What about a VO conversation instead of narration?
Have fun with it. Just make sure to emphasize value. Remember, DISH is the only provider that has a package for $29.99/month and the only one with "HD for Free."
OUR TARGET AUDIENCE IS:
New customers interested in switching from cable or other satellite providers to DISH Network. The DISH Network brand stands for quality, value and the underdog. Comparable brand: Wal-Mart.
WE LIKE THESE EXAMPLES:
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Commercial must leverage equity of existing "Side By Side" loft environment. Must also highlight both (1) $29.99/month price point (for America's Top 120 package) and (2) "HD for free" (no extra charge for HD).
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