• Award$6000
  • Entries2
  • Creatives2



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Business Info

Business Name

Air New Zealand

What do you do?

Maintain the title of worlds best airline

Target Audience

What is your industry?

Experiences at 30,000 feet

Describe your audience

Men, women and children who want to experience the Kiwi way of doing things when travelling to, from and within New Zealand

What are the top 3 things you would like to communicate to your audience?

1 We take safety seriously, but as with everything we do, well deliver it to you in a creative and uniquely Air New Zealand way
2 This airline is awesome! I cant believe they just did that with their safety video!
3 I want to fly with Air New Zealand again.

Style and Concept

What styles do you like?

For your idea to fly, itll need to be very new, very fresh and totally unexpected. Check out our body-painted video http://www.youtube.com/watch?v=7-Mq9HAE6... Thats our current safety video, and it gives you a sense of what were cooking up for our next one which will come out soon

What colors do you like or hate?

Try us

Any other additional info? (optional)

Safety points your idea must be able to cover off (check the following body-paint video for reference)
- Placing a bag in the overhead locker and under the seat in front of you
- Fitting a seat belt
- Look for the lighted seatbelt sign
- Fitting and using an oxygen mask
- Correct bracing position
- Finding your lifejacket under the seat
- Clipping the lifejacket together
- No smoking on board at any time
- Using the lights to exit the plane in darkness
- No mobile phones or computers unless theyre on flight mode
- Closing welcome and enjoy message from the pilot



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