{"version":"1.0","provider_name":"crowdspring Small Business Resource Center","provider_url":"https:\/\/www.crowdspring.com\/resources","author_name":"Ross Kimbarovsky","author_url":"https:\/\/www.crowdspring.com\/resources\/author\/rosskimbarovsky","title":"How Marketing Velocity Can Help You Increase Sales and Revenue - crowdspring Small Business Resource Center","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"oPfzjFh9iU\"><a href=\"https:\/\/www.crowdspring.com\/resources\/marketing\/marketing-velocity-can-help-increase-sales-revenue\">How Marketing Velocity Can Help You Increase Sales and Revenue<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.crowdspring.com\/resources\/marketing\/marketing-velocity-can-help-increase-sales-revenue\/embed#?secret=oPfzjFh9iU\" width=\"600\" height=\"338\" title=\"&#8220;How Marketing Velocity Can Help You Increase Sales and Revenue&#8221; &#8212; crowdspring Small Business Resource Center\" data-secret=\"oPfzjFh9iU\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.crowdspring.com\/resources\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/01\/03113510\/5479985821_9c4b43d1ac_z-e1484345379730.jpg","thumbnail_width":550,"thumbnail_height":309,"description":"Marketing can be expensive and often, unpredictable. The most successful marketers and teams set clear, crisp goals, develop smart strategies, and experiment with different\u00a0tactics. But even then, many campaigns fail to return the money marketers\u00a0invest on\u00a0marketing efforts. I&#8217;ve previously written about lean marketing\u00a0&#8211; testing your ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. There&#8217;s another important concept that complements lean marketing:\u00a0marketing velocity. Marketing velocity is the speed at which marketing efforts deliver measurable results. You can accelerate marketing velocity with various enabling technologies like marketing automation, CRM and other tools and techniques. But\u00a0at the end of the day, the true measure of marketing velocity is the speed with which you develop your goals, set strategy and most importantly, deploy tactics. Keep in mind that marketing velocity and agility are two distinctly different concepts. Velocity is about doing.."}