Task36 has picked a winning product name

For $300 they received 404 writing concepts from 69 writers!

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Starts:2-Dec-13 3:55 p.m. GMT

Ends:16-Dec-13 3:55 p.m. GMT


Award 1: $300, was awarded to sweeper


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Creative brief

Business Name


What do you do?

We developed the first smart planning assistant for task and project management that works for everyone in our customers’ companies and fully automates most of the planning process.

The assistant does the following:
- It automatically prioritizes and schedules your tasks
- It optimizes project plans for you
- It helps you to create more realistic project plans bridging the gap between task and project management
- It gives you a real-time overview of your plans
- It tracks progress and sends out reminders
- It automatically updates and synchronizes project plans

It does all this across projects, departments and for every team member.

Our smart planning assistant takes over most of the time consuming aspects of scheduling tasks and setting up as well as tracking project plans. Further, it takes away the pain of decision making by suggesting to everyone on what task he/she should be working on right now.

Our digital planning assistant is available as a very light and easy to use SaaS tool.

Do you require that a .COM or other URL be available for the new name?

A .com domain has to be available.

What is your industry?


Describe your audience

The core audience are small and medium sized enterprises located in Europe and the US. Our planning assistant can be used in almost every industry and addresses the needs of employees as well as top level management as it assists everyone in managing day to day tasks as well as project related ones.

What 3 things do you want your product name to communicate to your audience?

The product name should be at the same time the name for our digital planning assistant. It should be unisex and express the following:
1. The assistant is here to help and friendly
2. Yet, it is very powerful, smart and competent in its capabilities and always knows what is going on
3. It is not a concrete person but rather human than technical. It does not evoke science-fiction-like associations.

List the names of your top three competitor products

Liquid Planner
Microsoft Project

What character, tenor or spirit do you wish to convey?

It should sound friendly, smart, energetic and modern, but not technical or science-fiction-like. The assistant should come across as a helpful companion that is always there to support you and always has the solution for you when it comes to planning your tasks and projects at work. The name of the assistant should not be too playful nor too serious.

Are there any words or phrases you like?

- No -

Are there specific words or phrases you don't like?

Task, Project, Management, Assistant, Planner - anything that is descriptive.

Do you want to include additional info?

- The name can be a real name or invented

- The name has to work internationally. Hence, the pronunciation must work for several languages

- The name should not have a negative meaning and the initial associations should be positive and related to the descriptions above

- It has to be easy to read and pronounce

- It should be only 2 syllables (Max. 3)

- It should not exceed 10-12 letters