sergiotroiani has picked a winning product name

For $200 they received 191 writing concepts from 39 writers!

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Starts:1-Oct-13 6:44 p.m. GMT

Ends:3-Oct-13 10:27 p.m. GMT


Award 1: $200, was awarded to WalterEgo




Preview: crowdSPRING Contract


File 1: DSC_0120_1_1.JPG (3.2 MB)

Uploaded on 1-Oct-13 7:39 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Minimal Innovations LLC

What do you do?

Product Design

Do you require that a .COM or other URL be available for the new name?

Not necessarily but it would be nice.

What is your industry?


Describe your audience

Anyone who has an iphone.

What 3 things do you want your product name to communicate to your audience?

Our case is the first all aluminum phone case that mimics the iphone5's design, feel, and quality. The case looks and feels exactly like an iPhone 5, making it unnoticeable on your phone. It is also the first all aluminum iPhone case that does not affect your phone's reception whatsoever. (using it's patent-pending design)

List the names of your top three competitor products

Taktik, lifeproof, incase,

What character, tenor or spirit do you wish to convey?

serious, sleek, cutting edge,

Are there any words or phrases you like?

Words related to: sleek, invisible, mimic,

Are there specific words or phrases you don't like?

anything that begins with "i". No i-case or something along those lines

Do you want to include additional info?

This is the top end of phone cases due to the amount of time and precision that goes into making every case, so the name so follow suit.

Brief updates

By sergiotroiani on 1-Oct-13 7:36 p.m. GMT
Our current name is INVICTUM, which is latin for invincible but before product launch we are looking for a rebranding.
By crowdSPRING on 1-Oct-13 7:39 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
By sergiotroiani on 2-Oct-13 2:04 p.m. GMT
A name that i found interesting was syngal. Alternate spelling of signal, because this is the first all aluminum case that does not affect signal strength. And the "al" at the end of syngal is the element symbol of aluminum