keithgreer has picked a winning product name

For $300 they received 561 writing concepts from 87 writers!

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Starts:28-Aug-13 10:32 p.m. GMT

Ends:2-Sep-13 10:32 p.m. GMT


Award 1: $300, was awarded to JessCoD...




Preview: crowdSPRING Contract


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Creative brief

The buyer added updates to the brief. Read them.

Business Name


What do you do?

Marketer of an electronic cigarette

Do you require that a .COM or other URL be available for the new name?

Ideally, yes. But might be difficult. If is available that is acceptable.

What is your industry?

Advertising and Marketing

Describe your audience

Smokers. Male and Female. Ages 25 to 55 primarily.

What 3 things do you want your product name to communicate to your audience?

Its cool. Its new. Its sophisticated.

List the names of your top three competitor products

Blu, NJoy, Mistic

What character, tenor or spirit do you wish to convey?

The product is black. Its not smoking, its called vaping. Ideally the name will start with a "V" to represent Vaping. Easy to spell. Easy to pronounce.

Are there any words or phrases you like?

Starts with V ideally. Or a name to resemble the color of the product, which is black.

Are there specific words or phrases you don't like?

We are wide open to suggestions.

Do you want to include additional info?

Not an easy product to name. 100 years of tobacco products and 300 e-cig products have tied up lots of names. It also has to be clear on trademarks. Good luck!

Brief updates

By keithgreer on 28-Aug-13 11:37 p.m. GMT
Getting some great ideas. It can be a "made up" name. Ideally starting with "V" and being easy to spell and flows off the tongue well. Thanks
By keithgreer on 30-Aug-13 5:41 p.m. GMT
I have lots of V names. I would like to open it up to any name now. It can start with whatever letter you wish. all the other creative brief principles still apply. Thank you for all the creativity!
By keithgreer on 30-Aug-13 9:34 p.m. GMT
Many of the names are either too long or hard to spell. People need to easily be able to spell it to enter the url in a search engine. Also, the product does contain nicotine. It is not called "smoking" it is called "vaping".