Distek121 has picked a winning product name

For $200 they received 255 writing concepts from 54 writers!

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Starts:25-Jun-13 6:40 p.m. GMT

Ends:9-Jul-13 6:40 p.m. GMT


Award 1: $200, was awarded to mrpaint...




Preview: crowdSPRING Contract


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Creative brief

Business Name

Distek, Inc.

What do you do?

Distek is a leading manufacturer of pharmaceutical laboratory instruments for dissolution testing, as well as an experienced provider of validation and qualification services.

In addition, Distek provides solutions for dissolution media degassing, dispensing and disposal, in-situ fiber optic UV, bathless tablet disintegration testing, physical tablet testing, and programmable automated sampling.

Founded in 1976, Distek has grown to offer their innovation and support to companies worldwide. Their success is dependent upon Distek's employees, who bring their expertise, experience, and dedication to providing dissolution products and services of the finest quality.

Do you require that a .COM or other URL be available for the new name?

No we do not

What is your industry?

Health Care and Biotech

Describe your audience

Worldwide Pharmaceutical Manufacturers, Contract Pharmaceutical Manufacturers and Generic Drug Manufacturers of Tablets & Capsules.

What 3 things do you want your product name to communicate to your audience?

1. Near Infrared Sensing Technology
2. End of Test Auto Detection
3. Modular and Scalable

List the names of your top three competitor products

DT2 (Sotax)
DisiTest (pharmatron)
ZT 220 series (Erweka)

What character, tenor or spirit do you wish to convey?

Automated, Infrared, Industry Leader, Modular

Are there any words or phrases you like or hate?

No there are not

Do you want to include additional info?

This new bathless disintegrator will replace the existing 3100 series of disintegrators. Features include:

- End of test Auto Detection using Near Infrared (950nm) Sensing Technology
- Modular and Scalable 2, 4 or 6 Positions
- Run up to 3 Methods Simultaneously
- Color Touch Screen Display

Please note these examples of our current naming style: Evolution 6100, symphony 7100, ezfill 4500, VIP 4400