Squawky has picked a winning product name

For $200 they received 520 writing concepts from 78 writers!

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Starts:20-May-13 9:44 a.m. GMT

Ends:26-May-13 9:44 a.m. GMT


Award 1: $200, was awarded to DottedL...




Preview: crowdSPRING Contract


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Creative brief

The buyer added updates to the brief. Read them.

Business Name

Chemical Solutions

What do you do?

We are manufacturing chemists and we formulate environmental cleaning products

Do you require that a .COM or other URL be available for the new name?

It would be a bonus to get a URL for a .COM but it is not essential but it would be a REAL BONUS

What is your industry?


Describe your audience

Women 28-49, mothers with an environmental conscience

What 3 things do you want your product name to communicate to your audience?

Environmentally Responsible,
Safe for family homes

List the names of your top three competitor products

7th Generation,

What character, tenor or spirit do you wish to convey?

Relaxed, Humorous

Are there any words or phrases you like or hate?


Do you want to include additional info?

The products are environmentally responsible and we will be totally transparent with all raw materials that go into the product in terms of their source and environmental profile.

But the brand will also have a relaxed feel and will not take itself too seriously

Brief updates

By Squawky on 21-May-13 9:17 p.m. GMT
When posting the brief we mis-read the section about words I may Like or Hate.

We would prefer not to use the word Green or Enviro.

We would be ok with the word Eco being used.
I apologize for any confusion and thanks to the contributors who picked up my error
By Squawky on 26-May-13 8:32 a.m. GMT
Thank you to all you extremely creative people who have supplied so many gr\eat names.
With over 500 names it will take a few days to decide on the winner
Thanks to all.