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Starts:20-Nov-12 10:47 p.m. GMT
Ends:30-Nov-12 10:47 p.m. GMT
Award 1: $300, was awarded to cornfla...
Preview: crowdSPRING Contract
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EAST ASIAN GROCERY BRAND
Market good quality basic food ingredients from across East Asia and sell them at a value in national North American grocery stores. This includes noodles, rice, oil, dried beans and mushrooms, etc
No URL is required.
Food and Beverage
Second-generation North American immigrants of East Asian ancestry (China, Philippines, Korea, Japan, etc) who seek familiar ingredients to make the dishes of their heritage, but prefer to shop in mainstream, modern grocery stores rather than ethnic markets.
Brand is for immigrants looking to find familiar products from home, not for the general public to discover something new. Brand covers East Asian food staples - wide assortment, good quality and a fair value. Brand is progressive, contemporary - it's a modern way to celebrate traditions of ones home country.
Competitors are mainly the brands from home countries sold in East Asian ethnic markets, rather than nationally distributed brands.
Familiar, welcoming, fresh, straightforward.
No stereotypes - like dragons and pandas - or anything tied to one single country (eg, Mt Fuji.)
Would be helpful if the name brought to mind imagery that could be used in design, but that is not a must.
Suggestive names are better than purely descriptive ones.