• Assured$750
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  • Creatives12

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Background

Industry

Retail

About Your Company

We are a sports and outdoor brand looking to create a new innovate Yoga backpack with new features not currently in the market.

Execution

Company Name

LISH

Purpose

We are looking to design a yoga backpack that can carry all the things that a yoga enthusiast would use including a mat. It MUST have a lower strap to hold the mat and water bottle pocket.

Target Audience

18-45 Women Yoga Enthusiast - Target retail price is $30

Size/Weight

Approximate height 18 inches tall x 14 inch wide - Material flexible

Required certifications

It MUST have a lower strap to hold the mat and a water bottle pocket on one side

Price

$30-$35 retail

Colors to Explore

Red

Grey

Preferred Fonts
  • No Preference

Adjectives
Concrete, Organic, Economical, Youthful, Playful, Feminine, Minimal, Modern
Top 3 Things

1. Unique Yoga Utility Bag -
2. Must have water bottle pocket
3. Needs to have a straps to carry a large yoga mat incorporated (we want a black bag, Grey Bag and Maroon Version)

Vision

Cool, functional yoga bag for the modern women

Materials

Contract
Files

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Last updated 06/20/2018 1:45pm
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