• Award$1500
  • Entries110
  • Creatives36



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Business Info

Business Name

Bestseller Fashion Group China

What do you do?


What is the product designed to do?

Design brief:

2 sizes - 6 and 10 person sofas
To be used in 4 brands. Could be change in surface material/color/legs to fit the brand image
Fixed sizes not modular
Multiple seating directions
360 degree access placed in the middle of the floor (not towards a wall)
Sustainable materials.
Strong materials intense use
Back support
Easy to clean

Range A: Safe solution that fulfils the function

Range B: Strong image. Creative shape and materials. Out of the box solution. To be considered as a strong gimmick in the shop.

List the size and weight requirement(s) for your product design

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List all other important design requirements

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Will this product need to be certified?

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Target Audience

What is your industry?


Describe the end users of your product design

18 - 35 male / female

What 3 things would you like to communicate to your audience through your product design?

Fashion, upbeat & out of the box thinking

What products will this new product compete with?

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What is your target retail price?

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Style, Concept and Environmental Factors

What product design styles do you like?

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What colors do you want to see in your product design?

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What colors do you NOT want to see in your product design?

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What adjectives should best describe your product design?

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Describe the operating environment for the product.

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Do you have additional info or links you'd like to share?

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