• Award$1500
  • Entries110
  • Creatives36

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Business Info

Business Name

Bestseller Fashion Group China

What do you do?

Retail Clothes, ONLY, SELECTED, JACK JONES & VERO MODA

What is the product designed to do?

Design brief:

2 sizes - 6 and 10 person sofas
To be used in 4 brands. Could be change in surface material/color/legs to fit the brand image
Fixed sizes not modular
Multiple seating directions
360 degree access placed in the middle of the floor (not towards a wall)
Sustainable materials.
Strong materials intense use
Back support
Easy to clean

Range A: Safe solution that fulfils the function

Range B: Strong image. Creative shape and materials. Out of the box solution. To be considered as a strong gimmick in the shop.

List the size and weight requirement(s) for your product design

See above

List all other important design requirements

See above

Will this product need to be certified?

See above

Target Audience

What is your industry?

Clothes

Describe the end users of your product design

18 - 35 male / female

What 3 things would you like to communicate to your audience through your product design?

Fashion, upbeat & out of the box thinking

What products will this new product compete with?

See above

What is your target retail price?

See above

Style, Concept and Environmental Factors

What product design styles do you like?

See above

What colors do you want to see in your product design?

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What colors do you NOT want to see in your product design?

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What adjectives should best describe your product design?

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Describe the operating environment for the product.

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Do you have additional info or links you'd like to share?

See above

Materials

Contract
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