• Assured$900
  • Entries4
  • Creatives2

Updates

newestoldest

There are no client updates at this time.

Background

Industry

Retail

About Your Company

We manufacture functional, minimalist, sleek, high-end leather goods for discerning consumers. Our leather is procured and tanned through ethical, eco-friendly practices so our customers can feel good about using our products.

Execution

Company Name

MNML Leather

Purpose

The product is a functional leather duffel made for professionals and frequent travellers. It will have a simple, sleek aesthetic design, combined with a high level of functionality, workmanship, and quality.

The aesthetic of our brand is driven by the look and feel of the Scotland's oldest scotch brands, and we want that to come through in the design of the duffel.

Target Audience

Discerning customers with an eye for fashion and function. Our customers have the income to invest in quality products. They are active and on-the-go. Function is important to them.

Size/Weight

L: 20"
W: 12"
H: 13"

Required certifications

None

Competitors
  • https://www.filson.com/

    High quality, durable apparel and accessories. Filson sources their leather from the same tannery we do.

  • https://www.monteandcoe.com/

    Monte & Coe is a Canadian lifestyle brand that creates bags and accessories using premium wool and leather sourced from Italy.

  • https://www.nomatic.com/

    Feature packed products designed with purpose, to help you stay organized and have confidence on the move. (We want to be a high-end version of this)

  • https://ledaveed.com/

    Socially responsible luxury leather brand.

Price

One time sale

Colors to Explore

Brown

Preferred Fonts
  • Sans-serif

  • Mono

Adjectives
Organic, Concrete, Luxurious, Mature, Playful, Masculine, Minimal, Classic
Top 3 Things

Functional. High Quality. Ethical.

Vision

The winning design will have a unique shape and look. I don't want this too look like a classical duffel, it has to be something that nobody has seen before.

As stated previosly, the winning design will evoke memories of the customer's favourite scotch, whiskey, or bourbon. However, we want this association to be subtle, not obvious.

Materials

Contract
Files

No Files Added

Unknown content type