Updates
Background
Industry
Retail
About Your Company
We sell multiple Christmas products with different lighting capabilities. Our target audience is generally homeowners and families.
Execution
Company Name
Elf Logic (Bootstrap Brands)
Purpose
The product we intend to design is a Christmas mail box topper/decoration. We want to add a lighting component to it. Must be outdoor and weather resistant.
Target Audience
Homeowners and families that celebrate Christmas and like decorating during the holiday season.
Size/Weight
The product needs to attatch in some way to the mailbox (get creative!). The United States postal service lists mailbox size requirements as 7 inches tall, 13 inches wide and 16 inches deep.
Required certifications
UL
Competitors
- https://www.amazon.com/National-Tree-Colonial-Operated-PECO7-395-36MB/dp/B01IQDWOZG/ref=sr_1_1?dchild=1&keywords=christmas+mailbox+topper&qid=1607970131&sr=8-1
This product is made with the more traditional, wreath material. We would like something that can compete with this but is completely different and more modern-looking.
- https://www.amazon.com/Treton-Gifts-Lighted-Mailbox-Swag/dp/B07M9Z9329/ref=sr_1_17_sspa?dchild=1&keywords=christmas+mailbox+swag&qid=1607970238&sr=8-17-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEzNklJWTdJVEhYSUNJJmVuY3J5cHRlZElkPUEwNjE4MzAyMVNHWUtFTEFPTUE0UyZlbmNyeXB0ZWRBZElkPUEwNzE5ODc0UEk5SkVRNU9URERBJndpZGdldE5hbWU9c3BfbXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ==
Again, this competitor is very traditional and we want something more modern looking.
- https://www.etsy.com/listing/239299881/personalized-mailbox-topper-a-great-way?gpla=1&gao=1&&utm_source=google&utm_medium=cpc&utm_campaign=shopping_us_housewarming_Home_and_Living&utm_custom1=_k_Cj0KCQiA2uH-BRCCARIsAEeef3kuz43V8ym0zRUbRfnvPFU_fqRquUzssXZSlOITIQ94rY7yCvV0VbsaAsYcEALw_wcB_k_&utm_content=go_1707294187_63430325421_331635217650_pla-303628061699_c__239299881_106163851&utm_custom2=1707294187&gclid=Cj0KCQiA2uH-BRCCARIsAEeef3kuz43V8ym0zRUbRfnvPFU_fqRquUzssXZSlOITIQ94rY7yCvV0VbsaAsYcEALw_wcB
This is another example of a mailbox topper with a different style than the other competitors. This one is interesting because it is mounted on top instead of draped over the mailbox. We are looking for something more christmas themed (that lights-up) and is not personalized for the customer.
Price
One time fee. This is a consumer product
Colors to Explore
Designer
Preferred Fonts
No Preference
Adjectives
Top 3 Things
modern, charming, creative
Vision
We want something that looks very creative for the holiday season. It needs to be the right size to fit on a mailbox. It also needs to have some LED lighting component that is weather resistant.
Additional Info
We do not want to see a product that looks like a traditional wreath. Also, we do not want it to look super tacky (think traditional colors!).
Materials
Contract
Files
No Files Added