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Updates
Background
Industry
Internet
About Your Company
We are an Amazon Based Private Label Company, We sell all our products to US shoppers on amazon.com
Most of our products have a generic nature and already exist on the market therefore is very important for us to innovate on the cosmetic look of our products.
Execution
Company Name
Yellapro LTD
Purpose
Our product looks like a hand held gun which has an interior motor that delivers percussion to a massaging head - Sort of like a hydraulic hammer but for the human body. The user experiences pleasant massages and replaces the need for manual physical therapy which is usually expensive. The massage gun can be recharged and reutilized as many times as desired, making it a great purchase for anybody looking for physical theraphy/ rehabilitation or relaxation
Target Audience
65 % Females
35% Males
64% of total audience aged 25-55 y/o
Bulk of our audience aged 25-45 y/o
People who are into sports and need physical recovery
Professional Athletes
Physical Therapy professionals
Remote Workers/Entrepreneurs who work from laptops
People with PTSD, Veterans and elderly
Size/Weight
This is a cosmetic Uplift project so we would like to keep the standard gun measurements on current model attached on this brief.
Competitors
- www.theragun.com
Market leader and creator of the "Massage Gun" Category. They offer the most expensive massage gun range - They focus on great aesthetics and cosmetics.
- www.hypervolt.com
Second competitor on the market, more standard shape. This particular product is closer to what we sell in terms of shape. They hold a design patent, we must look DIFFERENT from them to avoid patent infringements
Price
Single purchase Item - Around the $130-150 dollar range
Colors to Explore
Designer
Preferred Fonts
No Preference
Adjectives
Top 3 Things
Power/Strenght
Relief
Precision
Vision
We want to be aesthetically different from the standard knock off brands being currently sold on the market.
Check for "massage Gun" on the amazon search engine and take a look what's currently being sold. Be Different
Additional Info
Here a link to a more in depth brief:
https://docs.google.com/document/d/1YvJ26zC04N1mPBjhEkv8Qet3HBpZewmuZUlDW4YuFhE/edit?usp=sharing
Main Amazon Competitor (We are launching the same model , we need you to improve the external cosmetic for this particular model :
https://www.amazon.com/dp/B07Y8FMB4F
Materials
Contract
Files
No Files Added