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Business Info

Business Name


What do you do?


What is the product designed to do?

Hold and lightly protect an 11" MacBook Air with space for charger, cables, a couple of magazines or files, business cards, a pen. Less is more.

List the size and weight requirement(s) for your product design

Please visit Apples website for spec of MacBook Air 11", charger, and cord. Dimensions of bag should not be much larger.

List all other important design requirements

The winning design will require a full tech pack with specs and materials, hardware selections, and sewing details.
3 colorways would also be appreciated. This information will need to be complete and considered ready to hand over to a factory for samples.
You will need a twist or design feature to make this bag interesting and unique.

Will this product need to be certified?


Target Audience

What is your industry?

Accessories for computers and mobil devices.

Describe the end users of your product design

Male 30-50. Educated, appreciates quality, moderate to high disposable income. Business professional or creative. Refined taste. Young Hollywood. Jet set.

What 3 things would you like to communicate to your audience through your product design?

Style, efficiency, with a unique visual asthetic and design feature.

What products will this new product compete with?

Any bag you would see at a better deparment store or speciality boutique.

What is your target retail price?

Based on materials $89 to $169.

Style, Concept and Environmental Factors

What product design styles do you like?

Exotic cars and watches. Tumi, Porsche Design, Oakley, for some direct inspiration and quality details.

What colors do you want to see in your product design?

Anything that you think is not trending.

What colors do you NOT want to see in your product design?

Anything that you think is not trending.

What adjectives should best describe your product design?

This bag is for the guy who has is act together and on top of his game. Travels light just the essentials. No need for an oversized over done bag with a million useless compartments for storing garbage.

Describe the operating environment for the product.

Office, home, travel.

Do you have additional info or links you'd like to share?




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