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LET ME TELL YOU ABOUT US:

All Things Equal is a privately-held board game company that makes the best-selling line of LOADED QUESTIONS games. We work with Target, Toys R Us, Barnes & Noble, Borders, Amazon, and hundreds of other retailers. Please visit our website at www.loadedquestions.com to view images and information.

HERE IS WHAT WE NEED:

We are looking to produce a new product called LOADED QUESTIONS BRAIN CANDY, which will be based on our best-selling board game, Loaded Questions, but packaged like a standard 12" bulk bag of candy you might see at the supermarket (especially during Halloween). However, instead of candy, the bag will contain roughly 50-75 banded packs of 10 small Loaded Questions cards (roughly 1" x 3.25"). Again, examples of Loaded Questions can be found on our website at www.loadedquestions.com.

We want our yellow Loaded Questions logo to be prominent on the packaging, and possibly use 100% cyan for the base color, but obviously we need to incorporate orange and black to capture the spirit of Halloween. We should likely incorporate some of the other iconic elements of our Loaded Questions brand, and overall the packaging should look fun, illustrated, and NOT clip-arty!

We definitely need to feature a sample Loaded Question card on the front (because the cards are smaller than the normal Loaded Questions, each card will only have two questions), and we can maybe incorporate this text:

A No Fat, No Cavity, Highly-Entertaining Snack!

and/or

The Classic Game of 'Who Said What' (but add a carrot with the word 'Treat' after 'Game')

There will need to be a front/back to this product, so pay attention to what is typically shown on the back of a bulk bag of candy, and adjust accordingly to this fun bag of Loaded Questions.

OUR TARGET AUDIENCE IS:

Moms, college kids, young adults, anybody buying candy for Halloween. Also, this product will likely be offered to many of the book stores we do business with as a quick seasonal item (September-December). This product will be a fun alternative to simply buying candy for trick-or-treaters.

WE LIKE THESE EXAMPLES:

Check out bags of candy and check out our Loaded Questions brand!

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Company name, Logo and product name, sample card, original illustration to compliment the Halloween theme without overdoing it!

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