• Award$900
  • Entries43
  • Creatives11

Updates

newestoldest

There are no client updates at this time.

Background

Industry

Cosmetics & Beauty

About Your Company

Millennials, willing to try something new, has disposable income. We admire the branding and approach used by: Harry’s (razor company)
Warby Parker
Casper
Hubble (contacts lenses)

Execution

Company Name

DJG Advisory Partners LLC

Purpose

Need a dispenser for a liquid gel toothpaste. Thinking about a typical vacuum pump liquid soap dispenser HOWEVER for various reasons I’d like to child-proof it. Here’s a description of what I want the unit to do:

-Unit is locked and cannot pump until user swivels spout left or right, which unlocks the pump
-User applies pressure and pumps one measure of product
-User removes his/ her hand from the unit and the pump/ spout automatically resets into the original locked position
-Also, the product is thinner than regular toothpaste and can be used in such a dispenser but it's thicker than typical liquid soap so the vaccum/ spring mechanism needs to be quite strong

Target Audience

Millennials, willing to try something new, has disposable income. We admire the branding and approach used by: Harry’s (razor company)
Warby Parker
Casper
Hubble (contacts lenses)

Size/Weight

Should hold approx 12 oz of product

Competitors
Price

One time fee

Colors to Explore

Designer

Preferred Fonts
  • No Preference

Adjectives
Youthful, Modern, Minimal, Feminine, Serious, Luxurious, Organic, Abstract
Top 3 Things

Reliable, Stylish, Clean

Vision

I want someting stylish enough to be kept out on the bathroom sink (like liquid soap) but it's toothpaste and I don't want consumers to confuse it with liquid soap and accidentally wash their hands with it... hence the child proofing.

Additional Info

the premise is that existing toothpastes are messy and wasteful. We are introducing a new toothpaste online that will offer consumers a better experience.

Materials

Contract
Files

No Files Added

Unknown content type