• Award$75000
  • Entries508
  • Creatives364



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Your assignment: imagine the future of mobile communication.

LG Mobile Phones is partnering with crowdSPRING to announce a new competition to define the next generation of mobile communication. If you are a U.S. resident (citizen or green card holder) age 18 (or age of majority in state of residence) and older, you can have a chance to design your vision of the next revolutionary LG mobile phone and compete for more than $80,000 in awards. Exercise your creative imagination and let your ideas be heard. You dont have to work for LG to make an impact on the future of mobile communication!

What we're looking for

Predict whats next. What do you think the next generation of mobile phones should work or look like for the U.S. market in the next 2 to 3 years? We are asking for your help. Were NOT looking for a long list of specs or phone ideas that already exist. Were looking for a cool new concept or big idea supported by usage scenario and user experience illustrations. Understand how your idea will be judged, and increase your chances of winning. Keep in mind, the LG logo must be included somewhere on the phone. Use the logo files provided (one is for light background and one is for dark).

Key guidelines

Were allowing only ONE page per submission (1024 x 3072 pixels). Within this page you will need to visualize your concept phone as well as any relevant usage scenarios that help to explain the benefits of your idea. We strongly recommend using this template as a starting point. Please make sure that the text is visible (12 pt. font or higher) and the images are large to make it easy for the judges to review. Click here to see a sample entry.

Judging criteria:

Creativity / Originality (40% weight): Is the idea / design unique? Does the concept convey WOW or game-changing characteristics?

Need Fulfillment (30% weight): How well does the phone address general consumer needs / frustrations?

Feasibility (30% weight): Can this idea / product be realistically implemented with current or near-future technology (within the next 2 to 3 years)?

Submissions may be illustrated or rendered in any format - hand sketches, digital drawings, or renderings rendering tool used will not affect judging process. You may submit up to two different entries total.

Things to avoid doing:

Innovating without any meaningful preparation, context, or inspiration typically leads to irrelevant ideas in a vacuum. To help you be as innovative as possible, weve provided you with 4 Tips for Success. Read over these words of wisdom, and youll definitely be steps ahead of the competition!

And as a special treat, we got innovation guru Drew Boyd to teach you about inventive thinking. Here is his Step-By-Step Innovation Method along with a podcast specifically created for you.

Got questions or need more inspiration?

Contact LG at my.idea@lge.com. You can also follow us on Twitter, and become a fan on Facebook.

REMEMBER! Even if your design is revolutionary, youre not going to get an award if youre NOT a U.S. resident (citizen or green card holder) age 18 (or age of majority in state of residence) and older. And by entering a design, you agree that LG will own all right, title, and interest in the design. Feel free to review the official rules.

The winners will be announced on May 14, 2010 at www.crowdspring.com/LG/winners, so get your creative juices flowing, and good luck in the competition!



LG and crowdSPRING have partnered with Autodesk®, a world leader in 2D and 3D design software. Autodesk will be providing a FREE 15-day trial of Autodesk® SketchBook® Pro software to all participants of this competition. Now, you will be empowered with this professional tool that enables you to perform at a higher level to create the phone of your dreams!

Download SketchBook Pro

Autodesk SketchBook Pro is a paint and drawing application designed specifically for use with digitized pen tablets and Tablet PCs. SketchBook Pro offers industry-leading sketching tools and delivers them through a streamlined user interface that is so fast and intuitive that a new user can be productive within minutes.


Big thanks to our supporters!

  • Wacom
  • Concept Phones
  • Id.interns
  • Tuvie




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