• Award$1500
  • Entries54
  • Creatives19



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Business Info

Business Name

Wicked Lasers

What do you do?

Sell high powered portable lasers

What is the product designed to do?

If you have to ask what its for, you have to try it for yourself. Its a innate fascination of wielding a solid visible beam of pure coherent energy.

List the size and weight requirement(s) for your product design

18.5mm diameter x 180mm length minimum

List all other important design requirements

You are redesigning this product.

Will this product need to be certified?

Yes, in order to be compliant with FDA regulations, the minilock must be included on the tailcap.


Here is a photo of it on the current E2


Target Audience

What is your industry?

High-tech lovers, laser enthusiasts.

Describe the end users of your product design

Some of our customer base is younger-adolescent males and are into Star wars and UFC. With some wealth, since our brand is the leading and most expensive brand.

What 3 things would you like to communicate to your audience through your product design?

Tactical and agressive
Extremely high powered
Slick and sleek style

What products will this new product compete with?

It will be the model that replaces the E2, because the E2 is about to be discontinued for something that can improve on its design.

What is your target retail price?


Style, Concept and Environmental Factors

What product design styles do you like?

Tactical laser styling, like the Spyder Series:

It needs to look very powerful and like a dangerous portable laser (which it really is)

What colors do you want to see in your product design?

I like (black) anodized aluminum, but I am also open to designs incorporating titanium, stainless steel, as long as they can also be made in an anodized aluminum as well.

What colors do you NOT want to see in your product design?

Non masculine colors

What adjectives should best describe your product design?

Tactical, Agressive, High Powered, Wicked

Describe the operating environment for the product.

Indoors and outdoors, varying temperatures, laser will be made waterproof.

Do you have additional info or links you'd like to share?

Please make sure that the design is designed for manufacturability, the final files should be sti or igs.



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