About Your Company
The premium sports & fitness water bottle will target a mass retail shopper that is willing to spend up to $15 for a bottle. The shopper could be a parent buying the bottle for a child who is playing sports at school, a college athlete, or an adult who engages in sports and fitness as a hobby.
The premium squeeze sports & fitness water bottle is used by the consumer to stay hydrated during workouts and athletic activities. It could be used in a gym, on a playing field, or in the car to and from practice.
Male and female; ages 14-55 engaged in active sports and fitness activities. The consumer shops at mass retailers and is looking for a premium product at a great price.
The bottle must be squeezable and hold 32 oz. of water.
The product must use FDA approved materials.
Nike Squeeze Bottle
Under Armour 32 oz Squeeze Bottle
Powerade Premium Squeeze Bottle
One time purchase. Likely priced between $9.99-$12.99
Colors to Explore
Top 3 Things
(1) Premium features; (2) Innovative design; (3) Used by champions
The premium squeeze water bottle should look like something that an elite professional athlete would use on the sidelines.
This bottle needs to be a squeezable design that is sports focused.
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