• Award$750
  • Entries14
  • Creatives8

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Background

Industry

Cosmetics & Beauty

About Your Company

Otto is a new eye-care brand with a focus on great design, encouraging healthy eye-care habits, and eco-friendly production. We're looking for whimsical branding and product design aimed towards younger generations and offered online, seamlessly.

Execution

Company Name

Otto

Purpose

We're redesigning the contact lens case. It should safely store lenses and look fantastic on a bathroom counter. Travel-friendliness is optional but encouraged. We are looking for a fresh new look for the current 'boring' contact lens case. It should look and feel high-quality and have points that can be showcased for a Kickstarter campaign (for example, "weighted," or "new silicone design," etc.)
*There should be a subtle differentiation between L and R.
**Include packaging that the case will be sold in
***Please keep features simple and not overdesigned.

Target Audience

Millennials and Gen-Xers who are interested in lifestyle brands and are willing to pay more for aesthetically pleasing products, versus generic products.
Individuals who spend more on grooming and bathroom products, and who are online-shoppers.

Size/Weight

Standard contact lens case size, with wells for each lens. Appx 2.5" x 1.5" x .75".
A weighted quality is a plus to give off a high-end feel.

Required certifications

The case must be non-porous, antibacterial, and have the same storing function of any case on the market today. Rigid plastics or non-porous soft silicone OK.

Competitors
Price

TBA

Colors to Explore

Designer

Blue

Preferred Fonts
  • Sans-serif

Adjectives
Playful, Feminine, Organic, Abstract, Luxurious, Youthful, Minimal, Modern
Top 3 Things

Whimsical and Simple
Trust (it's a health product)
Fresh

Vision

The finished product should still be familiar as a contact lens case but give an immediate "wow" response. It should look and feel high quality by touch, and be a product that consumers showcase on their bathroom counter. It will be offered in three different colors.

Additional Info

There was a case design that we liked you can see here: https://www.core77.com/posts/21049/Ultra...
The comments on this article offer some complaints about the Moon design that we would like to address with our redesign.

Materials

Contract
Files

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Last updated 01/30/2019 10:38pm
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