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Business Info

Business Name

Nightingale-Conant Corporation

What do you do?

Nightingale-Conant is the world's largest publisher of personal and spiritual growth audio programs. We have been in business for over 50 years and have published many top speakers/authors such as: Tony Robbins, Wayne Dyer, Marianne Williamson, Robert Kiyosaki, Brian Tracy, Larry Winget, Deepak Chopra, Gregg Braden,and Ric Edelman. We publish high-end programs in the price range between $39.95 and $299.95. Our website is www.nightingale.com.

How many pages of print design do you need?

One

List the size requirement(s) for your print design

Dimensions for the program cover are 5.123 x 7.25; then add a .125 (1/8) bleed all around.

Target Audience

What is your industry?

Publishing & media

Describe the target audience for your print design

60% male; 40% female.

*Upper middle income to high income consumers; average household income of $85K and up.

*Well educated consumer; 75% have bachelors degrees, and 30% have some advanced education (graduate school, executive training, etc.)

*Success and personal growth oriented consumers who are leaders and who prefer to "move towards" positive outcomes vs. "move away from" negative outcomes.

*Middle aged consumers who are interested in keeping their brain healthy, active and alert to continue to compete in their jobs and businesses and contribute to their larger community through their senior years.

*We want our customers to think of Nightingale-Conant as a high-end, premium priced publisher, who distributes life changing ideas. We are looking to position the content as unique, different and "exclusive"----so it is not compared to the vast amounts of audio content available on the web (to avoid looking at the product as a "commodity.") To make a comparison, if we were in the chocolate business we want our customers to think of Nightingale-Conant, and by extension, this program, as the Godiva (gold wrapped gourmet chocolate experience)----not as Hershey's!

What 3 things would you like to communicate to your audience through your print design?

1) Cutting-edge, new

2) Mysterious, yet positively compelling

3) High-end; elite

Style and Concept

What colors do you want to see in your print design?

Anything but grey or light yellow.

What colors do you NOT want to see in your print design?

Grey or light yellow.

What adjectives should best describe your print design?

Mysterious, "cutting edge," simple but powerful, focused.

How will you use the print design?

Audio program cover.

What content must be included in the print design?

Use the attached files as a guide to create the cover scheme. The attached files follow the brand identity that the author has established for his company and content.

We need a creative cover design for a 6 CD + workbook audio program called:

Main Title: Your Magic Number
Subtitle: The Life Planning Solution for Ultimate Wealth and Happiness
Author: by Stefan Wissenbach


The Main title should be larger than the subtitle.

We need the file to be delivered in a format (Quark or Photoshop) that can be adapted and edited by our creative team.


To stimulate ideas for the cover, here is a concept which details the main ideas in the Your Magic Number audio program:


Some of us have the foresight to make a plan for when we are dead its called a will. But dont you think its odd that very few of us ever take the time to make a plan for while were alive? For the last 20 years, Stefan Wissenbach, a self-taught multi-millionaire, has helped wealthy people get wealthier with a simple but highly effective life-planning solution that gives absolute clarity of purpose to your life. Now, in this simple 12 step audio program, Stefan shares his framework to show how you can take control, achieve more and love life.

Do you know Your Magic Number? Your Magic Number is the amount of wealth you need to accumulate so work becomes optional. Stefan will show you how to calculate
Your Magic Number and create a simple plan to achieve it history is littered with proof that people with plans achieve more than those without, but many of us simply dont know where to begin. Stefan demystifies the hype around principles such as the law of attraction, the power of visualization, setting and achieving goals, the gratitude attitude and the creation and keeping of great habits to ensure that you can live your life with passion and purpose. Using many personal lessons from his own life, he shares his unique ability of simplifying the complex to enable you to create a simple but highly-effective plan that will improve your life dramatically.

Stefan says "There is no magic bullet which will immediately transform your life overnight. However, I passionately believe that anyone who wants to improve their life can do so, and what I've learnt is that there are some simple steps you can take to improve your life over a relatively short timeframe, whilst having fun a along the way! This program takes away the noise, the stuff and unnecessary expense. Its not a program that you play, put away, forget about and therefore derive little benefit from. Its a program that compels you to engage in what we call wide awake dreaming and through a series of thought provoking questions, exercises and advice turns listening into meaningful action and tangible results"

This is a program which applies a strong dose of what Stefan calls Uncommon Common Sense to help those with the desire to take control, achieve their Magic Number and to love life to the full.

Materials

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