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Book Info

Author's Name

Colin Drake


Think financial planning meets life coaching. This book is about how to create financial wealth and a life you love. It debunks the myth that "when we finally have the money, we'll have the life we want." Instead it offers the 7 pillars of creating the wealth you want and a life you love. It's part inspirational, part financial. It's about finding your Woohoo! (aliveness) and building financial wealth.

Size Info

Trim size: 6" x 9",
Page count: 236,
Interior type: Black and White,
Page color: White,
Spine width: 0.531"

Target Audience

Who are your readers?

People roughly 35 to 55. Educated. Typically wealthy or working to become so. Entrepreneurs. People into personal growth. Workshop attendees. Smart, fun people. Life coaches.

What 3 things would you like to communicate to your readers with this design?

1. A sense of radiant aliveness. I want this book to draw the eye and be seen from a distance. I'm a life coach inspiring people to live lives they love. I want to communicate joy, excitement, possibility, aliveness.
2. Professionalism. I'm also a wealth manager. I want to communicate trustworthiness, casual business professionalism.
3. Fun.

Style and Content

What colors do you want to see in your design?

To start, I'm open to anything.

What colors do you NOT want to see in your design?

Anything should be OK.

Describe the style(s) you like (traditional, modern, etc.)

I like eye-catching designs with personality. Nothing bland or plain. Nothing too over the top. Just a professional, attractive and energizing look. Something modern.

Definitely no generic clip art, no images of dollars, cash, etc.

I'm using this book in large part for positioning and branding myself. I'm trying to hit that perfect balance between professionalism (so people feel they can trust me with their hard-earned wealth) and inspiration (so people want to get into the conversation about what they most want in life).

Think Suze Orman, Tony Robbins, Robert Kiyosaki, etc.

This is meant to be a personal finance book that reaches into life inspiration.

What content must be included in your design?

Title: Woohoo Wealth!
Subtitle: The 7 Pillars of Creating the Wealth You Want and a Life You Love
Photo: see attached photo of me for use on cover. I've attached a .psd and a .png option.
Author: Colin Drake

Back cover copy:

Having spent 15 years as a financial advisor for some of the nations wealthiest people, Colin Drake debunks one of our most prevalent cultural myths: that when we finally have enough money, well be living the life weve always wanted.
Deep down, we believe that being rich will make us happy. So rather than work on being happy, we work on getting rich. Yet most people never become wealthy. And, most people lack aliveness. This book explores why we are failing at wealth, why we are lacking in vitality, and offers a powerful strategy for creating both.

Our desire to be rich is our desire to be free. Our desire to be free is our desire to be alive. So when you get right down to it, wealth planning is aliveness planning. Wealth planning is about designing our fulfillment and then solving the financial pieces needed to fuel that fulfillment.

This book is written for people who want to live passionately and who want enough wealth to fund a fantastic life. For people hungering to find and give the best of themselves. For dreamers who want a game plan and for doers who want an inspiring vision for their lives. Its about the art, science and psychology of creating wealth and Woohoo! Money and happiness! Wealth and well-being!

There will always be ways to make more money. This book is about making the most LIFE. And thats what we want the money for anyway!

Read this book like you mean it. Start like your life depends on it. Youll emerge with an inspired game plan for your own Woohoo Wealth!

Dont ask what the world needs. Ask what makes you come alive and go do that. Because what the world needs is more people who have come alive.
~ Howard Thurman



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