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Business Info

Business Name


What do you do?

I am a forester, based in the UK, specialising in the use of wood as a renewable fuel. I am in the final stages of writing a book on how to properly use small log-burning stoves.

I intend to self-publish the book via www.lulu.com or an equivalent service in the UK, and market it through an extensive network of contacts that Ive built up while Ive been in the industry.

While the set-up for self publishing sites is very simple, in terms of formatting and layout, the cover design options provided often leave a lot to be desired. Im after an original and professional cover design for the book which I can also use to market the book on flyers and my website www.wrolls.co.uk.

How many pages of print design do you need?

2: a front and back cover in high resolution

List the size requirement(s) for your print design

Final print size is A5, with margins as per supplied files.
NB, The book is going to be A5 with wire binding (to allow readers to fold it flat) so you neednt bother about the spine.

Target Audience

What is your industry?

Forestry, biomass, renewable energy, land management.

Describe the target audience for your print design

Relatively high income, well-educated, professionals who have installed a wood burning stove as a lifestyle decision. Likely to be aged 30+ but may be much older. This book is primarily aimed at the UK market and the cover should appeal to British buyers.

High value placed on things which are perceived to be natural, organic, traditional, simple yet high quality.

The target audience is likely to have a strong interest in the environment, current affairs, renewable energy, organic / home-grown produce / local food, and have a high degree of sophistication and discernment in the marketplace.

What 3 things would you like to communicate to your audience through your print design?

1. Warmth: Both in how the information is presented in a friendly way, and as an ongoing flavour of what the book is about.

2. Authority: It needs to look professional and focussed. I have a lot of experience in this field, and I want to convey this in the design of the book

3. Clarity: Bringing some reason and a scientific background to a subject that is full of myths and old wives tales.

Style and Concept

What print design styles do you like?

I've listed some of the styles I like on the attached document

What colors do you want to see in your print design?

I dont have very strong preferences.

What colors do you NOT want to see in your print design?

The book is going to be marketed on www.wrolls.co.uk so nothing that clashes with this please. Please dont just automatically copy the palette from the site: some overlap is ok, but Im looking for something complimentary, but different.

Please avoid:
1. Merged leaf/flame motifs, they are very common in the biomass industry already.
2. Pictures of knackered old stoves (we want people to install shiny new ones) and open fires (the book is about stoves)

What adjectives should best describe your print design?

Direct / Clear / uncomplicated.
Biomass is the oldest renewable there is, and logs are the classic way of using it. Nostalgic / heritage flavour while keeping things up to date The latest stoves are new applications of this old technology

How will you use the print design?

Front and rear covers of a book. The front cover will also be used to produce a promotional flyer and web content to market the book.

What content must be included in the print design?

On the front cover:
The book title The Log Book: getting the best from your wood burning stove
My name Will Rolls

On the back cover:
Minimal design content to allow for cover text
Space for barcode (as per template)

Depending on the font and style used for text, I may need you to drop some cover text onto the back cover (when it has been finalised). This will probably need to take place after the winning bid has been notified. Please note that I will assume that this service is included as part of the winning bid, unless you specifically tell me otherwise. If it is not included, please quote me a price for this additional work this will be taken into account when Im assessing the entries.



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