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Business Info
Business Name
Conn Point Estate
What do you do?
Co-owner of vineyard
How many pages of print design do you need?
2 (front and back label)
List the size requirement(s) for your print design
Front Label - Open to letting the design dictate the size, but it must fit on a 750ML wine bottle without needing to turn the bottle to read the label. The initial size that we considered was 5 1/8" x 3 1/8".
Back Label - Open to letting the design dictate the size, but it must be no larger than the front label. Ideally, it would be smaller. We considered a 3" x 2 3/4" label.
Target Audience
What is your industry?
Food and Beverage
Describe the target audience for your print design
25-55 male and female, college educated professional, minimum $60K income, who is willing to make extra travel time to enjoy good food since he or she works hard and wants to indulge when he or she is "off the clock". This person enjoys an active lifestyle -- in the gym or outdoors -- but can also be equally happy reading a good book.
What 3 things would you like to communicate to your audience through your print design?
1. Brand Name: "Conn Point Estate"
2. Uniqueness of harvest: "Single Vineyard"
3. Type of Wine: "Cabernet Sauvignon"
Style and Concept
What print design styles do you like?
The label that stands out is the one from T-Vine (see attached). We're not interested in an embossed or raised gold treatment, but we like the simplicity and uniqueness (without the stuffiness) of the label with the gold vine against the black background. We're interested in a label that plays on the "point" in the brand name: Conn Point Estate.
What colors do you want to see in your print design?
Open to colors that differentiate the wine label from the usual premium ones in the market, especially from wine labels from Conn Valley and from Conn Creek (simply b/c of the similarity in the brand name). Our initial thought was a wine label with bold colors, like black and red. However, we're also open to neutral colors if the design is unique enough.
Please see attached files for samples of Conn Valley and Conn Creek labels.
What colors do you NOT want to see in your print design?
No neon colors
What adjectives should best describe your print design?
Witty (but not comical). Premium. Simple. Bold OR different. Eye catching (stands out on a shelf).
How will you use the print design?
On a wine label -- front and back.
Please refer to General Art Instructions in the attached file for file output as it relates to die line requirements, bleed, and "stay away area."
Note: Since the label will be used from year to year (but the actual year on the label needs to be changed to reflect the harvest year), we would like a file that enables us to easily change the year out for each new year's wine harvest.
What content must be included in the print design?
FRONT LABEL:
1. Conn Point Estate
2. Single Vineyard
3. Cabernet Sauvignon
4. 2012
5. Napa Valley
6a. Alcohol 14.0% by Volume
6b. 750ML
BACK LABEL:
1. Body Copy: The grapes for this wine come from Marc and Rowena Singer's St. Helena Vineyard in Conn Valley, Napa, California.
2. Warning Copy: [Bold and in All Caps] GOVERNMENT WARNING: [Unbold and in All Caps] (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
3. [In Caps] CONTAINS SULFITES
Materials
Contract
Files
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