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Business Info

Business Name

Primo Estate

What do you do?

A winery based in Australia's beautiful McLaren Vale region we create wines and olive oils which celebrate the Italian heritage of our founders, the Grilli family. We celebrate la dolce vita, Australian style.

How many pages of print design do you need?

10 approx

List the size requirement(s) for your print design

A4. We want this to be easy to read on a screen as a downloaded pdf in an adobe reader.

Target Audience

What is your industry?


Describe the target audience for your print design

Our mailing list is mainly Australian, they love Italian style and good food and wine. There are slightly more men than women but many join as partners and the average age is between 35 and 55.

They are used to a very modern, quite sparse design style from us, our private events brochure is a good example, take a look here: http://www.primoestate.com.au/images/sto...

What 3 things would you like to communicate to your audience through your print design?

Passion for wine
modern design
Celebrating good times

Style and Concept

What colors do you want to see in your print design?

Black and white, red, neutrals.
The sun faded colours of Italian buildings ie pink, blue, olive green

Take a look at our cellar door design: http://www.primoestate.com.au/index.php?...

What colors do you NOT want to see in your print design?

bright primaries, lime green (sage green is fine), bright orange.

What adjectives should best describe your print design?

modern, minimalist

How will you use the print design?

As a pdf download from our website

What content must be included in the print design?

See the brief attached, we are looking for:

Cover with image supplied
Introduction with image of Joe Grilli
10 wine experiences, each illustrated with at least one of the images provided, either a bottle shot of the wine or of the chateau. All must be credited to the correct photographer
Closing page with thanks and logo



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