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Business Info

Business Name

Phoenix Energy Group

What do you do?

Phoenix Energy helps retail businesses become more energy efficient and provides 100% wind-generated electricity, whereas other local utility providers supply mostly fossil fuel generated electricity.

The retail businesses who sign-up for Phoenix Energy help support a greener New York.

How many pages of print design do you need?


List the size requirement(s) for your print design

The window decal will be printed within a 4.8" by 4.8" square

Target Audience

What is your industry?


Describe the target audience for your print design

This widow decal will be seen by retails businesses customers and other individuals passing by the front of the store.

What 3 things would you like to communicate to your audience through your print design?

Customer is choosing New York State wind-generated electricity supply for their business
Supporting a greener New York
Local, hip/cool NYC supply company

Style and Concept

What print design styles do you like?

Wolfgang Weingart
Avinoam Noma Bar
Michael Bierut
David Carson

What colors do you want to see in your print design?

Blue, Green, White. Colors that will be easily seen.

What colors do you NOT want to see in your print design?

I am open to anything but aiming for more simple and iconic

What adjectives should best describe your print design?

environmentally friendly

How will you use the print design?

This will be put on a window decal to be stuck on the front of retail businesses that use Phoenix Energy as their supplier.

What content must be included in the print design?

We Chose Wind Energy
Phoenix Energy Group



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