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Boulder Investment Group
What do you do?
Financial Advisors to individuals, families, executives and small business owners
How many pages of print design do you need?
Book Dust Jacket
List the size requirement(s) for your print design
5.5 x 8.5 sized book
What is your industry?
Describe the target audience for your print design
What 3 things would you like to communicate to your audience through your print design?
Warm, friendly, relaxed environment
Highly-principled financial planning and investment counsel
Style and Concept
What print design styles do you like?
Open. Design should convey trust, reliability, resourcefulness
What colors do you want to see in your print design?
We would like the colors to tie to the author's company brand, but don't limit yourself creatively.
The pantone codes are: Blue 534 and Grey 403
The defined colors don't have to be the main colors, but should be incorporated in some way
What colors do you NOT want to see in your print design?
No dark or heavy colors like black, deep burgundy, etc
What adjectives should best describe your print design?
Avoid financial cliches: no dollar bills/signs or light bulbs
Focus on "Revelation" versus "Dark Corners."
How will you use the print design?
Dust jacket for hardcover financial book
What content must be included in the print design?
(Book Title) Dark Corners Revealed
(Subtitle) Avoiding Obstacles to Investment Success
(author) Paul Wiederholt, CFP
(Additional content for flaps and back cover will be provided to winning creative)
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