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Business Info

Business Name

Wellesley College Entrepreneurs

What do you do?

I am an alum of Wellesley College and founding member of Wellesley Entrepreneurs, working to encourage and promote entrepreneurship among students and alumnae.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

Postcard size e.g., 4.5 x 6.6 x 0.7 inches

Target Audience

What is your industry?

Professional Women / Women in Business

Describe the target audience for your print design

graduates of Wellesley College

What 3 things would you like to communicate to your audience through your print design?

- Entrepreneurship has always been part of the fabric of Wellesley College.
- Entrepreneurship = making a difference in the world (our motto).
- There is an inspiring community of women to connect to, involved in Wellesley Entrepreneurs.

Style and Concept

What colors do you want to see in your print design?

Blue (college color)

What colors do you NOT want to see in your print design?

N/A

What adjectives should best describe your print design?

startling; eye-opening

How will you use the print design?

as part of marketing campaign to raise awareness among Wellesley College alum of the new Wellesley Entrepreneurs group

What content must be included in the print design?

- some phrase encompassing how the founders of Wellesley College (Henry and Pauline Durant) were the epitome of entrepreneurs and visionaries: the first women's college founders to hire a women president and women faculty. Unheard of. (People think of Wellesley women as social or political leaders, but view them as more conservative and not as entrepreneurs or change agents. We want to challenge core beliefs by showcasing our original founders - revered - as the original entrepreneurs.)

Materials

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