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Business Info

Business Name

Archibald's

What do you do?

We sell cars

How many pages of print design do you need?

We simply need a banner to put on the street letting people in passing cars know that we pay cash for cars.

List the size requirement(s) for your print design

This is going to be a banner and also used as an image on our website. As far as the banner goes, it will be 120" x 48" and the website photo in pixels must be 910 x 300 (width x height).

Target Audience

What is your industry?

Other

Describe the target audience for your print design

Anyone who owns a vehicle and might sell it someday.

What 3 things would you like to communicate to your audience through your print design?

We simply need to get the point across to passing traffic that we will in fact buy the car they want to sell.

Style and Concept

What print design styles do you like?

What we need is an image of a pretty girl holding a clipboard to her chest with one arm and holding a lot of hundred dollar bills fanned out with the other. Pushing the money forward. Smiling of course. We would like to see our logo on the clipboard as well. That needs to be on one side. The other should have a vehicle in the background that is nondescript, and appearing like she just bought it maybe? Or just sold it? You get the picture... The other side needs in large type the following statement "We will buy your car", and our phone number of 509-737-1199

What colors do you want to see in your print design?

whatever looks the best to the passers by. Not really specific with the exception of our log that is always in blue.

What colors do you NOT want to see in your print design?

Neon

What adjectives should best describe your print design?

fun, vivid, attractive, tasteful.

How will you use the print design?

As stated, it will be printed on a banner and used as a home page photo at our website.

What content must be included in the print design?

We need the pretty woman photo, and the rest is up to you as the creative wizard. Just make it amazing and we will choose you. As far as our logo on the clipboard, Our logo is simply our name (Archibald's) using the font named "harlow solid italic" So easy for you to replicate..

Materials

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