LET ME TELL YOU ABOUT US:
Telcoinabox is a pretty unique company in that makes it easy for anyone or any company to become a telecommunications provider - a phone company - and offer the whole range of products, from mobile cap plans to ADSL2+ and everything in between. Uniquely, it enables you to have your own brand (unlike a standard frachise operation), but supports you every step of the way. It's a down to earth, straight talking company, but energetic, and full of very entrpreneurial people. A grown-up start-up. Starting in Australia it has grown rapidly, enabling over 100 people to start their own telco business, and has now gone international with operations in the UK, New Zealand and now about to enter the US.
HERE IS WHAT WE NEED:
The brand is exhibiting at an expo show in the US (http://www.ifeinfo.com/ ) and we need a brochure to clearly explain what ths company does. People will be seeing a whole range of companies - the brochure needs to be our 'movie pitch' - short, sharp and to the point - and very eye catching.
Attached are some recent samples of marketing. We're looking to move the identity forward, make it more lively and dynamic. We would like to introduce colour photography to "lift" the brand, and make it seem more human and less "grey". The brand and people are very natural, so no cheesy, posed stock shots - relaxed, human natural lighting kind of imagery is the way forward.
We're looking for a front and back brochure design and a sample spread layout. The titles for the pages are as follows: At a Glance, Introduction, Company Overview, Global Presence, Products, Systems, Support, Services, Suppliers and Partners, Competitive Advantage, Contact Us - we're looking for a layout template and then will complete the content and design based on the direction you give (so we will need an InDesign file supplied from the winner).
OUR TARGET AUDIENCE IS:
We have two key audiences this brochure needs to appeal to:
Primary target = Potential master licencees - we need to find the king of entrepreneurs in the States, someone who will build the Telcoinabox brand stateside. They're looking for an investment, so we've got to be serious but exciting. We want them to think that this is a brilliant and unique opportunity, succintly told and beautifully bold.
Secondary target = Potential franchisees - these people are looking to start a business and we want them to see Telcoinabox as an exciting, more rewarding alternative to a standard franchise (yuou know, same brand, same system, no personality).
WE LIKE THESE EXAMPLES:
No other references - we want you to evolve the brand identity we have.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Square brochure "Telcoina...box" - probably 210x210mm.
Internal spread should be 50% imagery/50% type (large, quick and ewasy to read - not copy heavy).
Brand colours: Red PMS485C and Grey PMS 431C.
Fonts: ITC Avant Garde Gothic (can you Century Gothic for now) and ITC Garamond
Telcoinabox tagline - 'Just add customers'.
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