The Danzig Law Firm, at TheLawStores.com
What do you do?
We operate walk-in law offices that offer basic legal services (like personal bankruptcy, uncontested divorce, wills, etc.) for reasonable flat fees. Our goal is to help people who either can't afford or choose not to pay higher-priced attorneys for these basic legal services. We are friendly, enthusiastic and knowledgeable about the services we offer. The concept is "The Law Stores" -- a place where you can go, receive friendly customer service and pay a flat fee for a set legal procedure.
How many pages of print design do you need?
1 poster (the same design will be used for different posters advertising different services)
List the size requirement(s) for your print design
Wall poster should be 24" x 36" (standard size).
What is your industry?
Describe the target audience for your print design
The wall poster will be hung on the wall inside our offices -- the audience is potential and existing clients (the people who walk into the office).
What 3 things would you like to communicate to your audience through your print design?
(1) The main focus of this particular poster should be the service being advertised: Bankruptcy, and the price: $799. There is other text that needs to be included as well, but this is the focus. (See below for other text).
(2) Simplicity -- Our law practice is simple -- basic legal services, straight talk, flat fees, inexpensive -- so I hope the poster will reflect that. I'd like three colors only: dark blue, light blue and then white. See the attached file for the codes for our colors.
(3) Strength -- Even though we are operating "law stores," we are licensed attorneys and act professionally in everything we do. The poster should be inviting but at the same time exhibit a solid, serious strength that we are a trustworthy and capable operation.
Style and Concept
What print design styles do you like?
CHECK OUT THE ATTACHED FILES -- they give a very good feel for what we like. All designs should have a nice thick white margin, and they should also be text and color focused -- you may use one picture if you like (but it should not be the focus of the poster). Again, see the attached files for the look and feel of some posters we like -- including a few (very rough) mock-ups that I tried to do for our Divorce services.
What colors do you want to see in your print design?
See the attached file (TDLF colors) for color codes. Dark blue, light blue and white.
What colors do you NOT want to see in your print design?
Please stick with the designated colors (see attached file TDLF colors) -- dark blue, light blue and white.
What adjectives should best describe your print design?
Solid, simple, friendly, inviting.
How will you use the print design?
You are designing one wall poster (for Bankruptcy, $799). It will hang on the wall of our office and be seen by potential and existing clients. We will also use this poster as the model for additional posters for the other services we offer, like Divorce, Incorporation, Wills, etc.
What content must be included in the print design?
MAIN FOCUS: Bankruptcy, $799*
SECONDARY FOCUS: Ready for a financial fresh start? We can help.
LESS FOCUS: Our logo (attached), plus the text: "Walk-in law offices providing helpful legal services for reasonable fees."
FINE PRINT: *Fees listed are for legal services and do not include amounts payable to other entities, such as court filing fees. The Danzig Law Firm, PLLC is a debt relief agency. We help people file for relief under the Bankruptcy Code.
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