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Business Info

Business Name

PMI Properties

What do you do?

Real Estate Investor and Renovator

How many pages of print design do you need?

One Page

List the size requirement(s) for your print design

Can be 8 x 11 inches but it is to go on a lobby wall that is 40 feet by 11 feet

Target Audience

What is your industry?

Digital Technology

Describe the target audience for your print design

The people who come into the office building. In SOMA, many of the people will be in the techmology industry.

What 3 things would you like to communicate to your audience through your print design?

The lobby of this building is located in SOMA (South of Market in San Francisco). The design should have a digital tech theme: think Twitter, Facebook, Google--social networking. The wall should incorporate the technology spirit. We will need to get an artist to reproduce the design as a mural on the wall. Keep it simple. Also it should be contemporary and sophisticated.

Style and Concept

What print design styles do you like?

See above

What colors do you want to see in your print design?

Use some color as he lobby is drab

What colors do you NOT want to see in your print design?

Anything that clashes with grey since the floors are grey.

What adjectives should best describe your print design?

Do not know

How will you use the print design?

We will reproduce as a wall mural. See wall in pictures

What content must be included in the print design?

digital technology



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