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Business Info

Business Name

My business is called OpenUp. This Project is called "Den signede dag" (meaning "This blessed day"

What do you do?

Hi, I am Janne - Danish Composer, Singer, Songwriter, Speaker, Choir-instructor and writer.
In this specifik project, I have written new music for old Danish famous lyrics, to be sung by schools and in churches all over Denmark!!

How many pages of print design do you need?

Frontpage of Ebook (PDF) + graphic elements (like a logo) to be used for PR on web and FB

List the size requirement(s) for your print design

I am going to primarily selfpublish the project online as an e-book! I need a visual identity for the project with colors, pictures and graphic details, I can use to promote the book on FB, in newsletter and on my webpage. The primary thing I am looking for is this identity - and the frontpage (pdf A4) of the e-book.

There are 8 songs (sheetmusic + lyrics) + some introduction in the book making it about 22 pages in total. I have layouted the sheetmusic myself (difficult for me to change). It is possible for me to put in pictures on the lyrics that I have set up in Word.

Here is a link to my first version of the E-book, so you can see the style of the pages :)

please dont look at the front-page ;) I am NOT!! a layouter and that is why I need YOU GUYS :-)

Target Audience

What is your industry?

Education and Universities

Describe the target audience for your print design

The e-book is written for Danish Schools (all ages) also for grown-ups on highschool and to be used in churches etc. The songs are written in pop, soul and swing-style, trying to make old-fashioned church-melodies more hip, young and relevant. The songs are recorded in demo-versions - please listen to them if you like to get a feel for the style :)
link to music: https://www.dropbox.com/sh/17hxue5dqv1j4...

The songs are in Danish, most of them are morning-psalms, and they are about enlightenment, angels, birds, trust and freedom. It is a strong Danish tradition to sing together in the mornings!

What 3 things would you like to communicate to your audience through your print design?

The Visual Identity for the package should comunicate:
high quality, playful, happy!
and GOOD energy!

Style and Concept

What print design styles do you like?

The lyrics for the songs are 150+ years old... I would like the design to reflect the blending of old and new, somehow?

I like bright colors and quirky details - I would love for a front-page of the book like for instance a peacock, and then to use the feather as a graphic representation on some of the pages or on web PR. That could be clever,

What colors do you want to see in your print design?

I like bright, happy and full of life and light - not too banal or cliche.
I LOVE vintage - retro style, and that would fit beautyfully with the rest of my business - and me!

What colors do you NOT want to see in your print design?

Nothing specific

What adjectives should best describe your print design?

Exiting, light and inviting

How will you use the print design?

I am a one-person business, and music does NOT pay well, so I try doing most of my PR work myself, using social media and network a lot. For this project, I would like to have the design elements in jpeg files, so I can incorperate them online and in the different materials (blog, powerpoint, Facebookevents, Youtubevideos etc) I will make myself the upcoming months.

I have programmed my own web-page as well: http://www.openup.dk - (again NOT a layouter...) and if I find someone here, where we have good chemistry and work well together, I can definately see the possibility of hiring you to help me develop the rest of my business visual identity as well!! I really NEED a good layouter :)

What content must be included in the print design?

The titel: Den signede dag

subtitel: og andre kendte og elskede tekster af Grundtvig og
Ingemann i nye poppede forkldninger med musik af
Rasmus Kjrgaard & Janne Wind

Inkl. lydfiler af de 8 sange bde med og uden vokal (karaoke)



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