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Business Info

Business Name

Blooming Twig Books

What do you do?

We publish books.

How many pages of print design do you need?

Book cover - full spread

List the size requirement(s) for your print design

6x9 front & back,
Dust jacket flaps (author bio on one side, book description on other)
.5" spine
.125" bleeds

Target Audience

What is your industry?

Entertainment and Sports

Describe the target audience for your print design

Canadian hockey families:
80% of book buyers "Hockey moms" between 30-50 years old
20% of book buyers "Hockey dads"
Hockey policy makers

What 3 things would you like to communicate to your audience through your print design?

1. Motion - youth hockey (something flashy, colorful, edgy, youthful, but aggressive)
2. Edgy / scandalous (just a little bit - the author called certain people who didn't oppose body checking in PeeWee hockey "morons" in a blog article) - also, adults are the problem - they often get too serious with the kids - it should be all about the kids. One of the concepts throughout the book is that adults put on their "moron helmet" when in the youth hockey world. Another great concept would be a guy climbing up the boards of the hockey arena like Spider-Man, because the referee made a bad call... (The author pulled him back down - and this was at a 8-10 year olds hockey game!)
3. Clean but punchy design (Simplicity is key, but with a real punch of color, activity, use of font with the title, image or something that really makes the design punchy.

Style and Concept

What print design styles do you like?

Here are a few examples:

Clean, with reference to children in sport:
1. http://www.amazon.com/Sport-The-Art-Livi...
2. http://www.amazon.com/Until-It-Hurts-Ame...

1. http://www.amazon.com/Greatest-Hockey-St...
2. http://www.amazon.com/Complete-Condition...
3. http://www.amazon.com/Boys-Winter-Untold...
4. http://www.amazon.com/Crossing-Line-Dere...
5. http://www.amazon.com/Play-Better-Hockey...

Edgy design:
Made to Stick
Bright, vibrant colors - make you want to pick book up off shelf from 20 feet away.

Author's other book:

What colors do you want to see in your print design?

Bright, edgy. Mix of masculine & feminine. Bold white, yellows, oranges. Want women to be drawn to cover, but men be attracted to it as well.

What colors do you NOT want to see in your print design?

Feminine colors like pink, pastels are probably not great, but don't want to rule them out either.

What adjectives should best describe your print design?

clean, edgy, scandalous, family-friendly, brutal, honest, cold vs. warm, young, vibrant, pops, bold, sporty, earthy, dirty, spectacular, hopeful, active

How will you use the print design?

Cover of a book - dust jacket.

What content must be included in the print design?

Title: MORON
Subtitle: The Behind the Scenes Story of Minor Hockey
Author: Todd Millar

You can put filler text on the back and flaps for now.



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