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Business Info

Business Name

Artist name is j-sKy

What do you do?

j-sKy is an MC and rapper, born in India but raised in Australia. He has collaborated with a number of well known artists in the urban and hip hop scene from around the world. Over the years he has generated huge hype and a massive fan following. This has led to j-sKy finally putting together a collection of his best material into a Mixtape that will be sent to a number of record labels (the cover for this mixtape is what needs to be designed)

How many pages of print design do you need?

The front and back cover, however the front cover is the most important, the design of the back cover will be a simple modification of the front

List the size requirement(s) for your print design

Standard front CD cover size (12cm by 12cm)

Target Audience

What is your industry?

Urban, Hip Hop, Electro Music

Describe the target audience for your print design

A youth target audience, age: 14-35, the commercial radio listening demographic.

What 3 things would you like to communicate to your audience through your print design?

*COOL
*SEXY
*One thing i DON'T want it to portray is TOO gangsta an image, it can be dark and mean (if necessary) but i don't want it to come across as try-hard gangsta. I would not mind a subtle Indian-ness to the design (but nothing over the top)

Style and Concept

What print design styles do you like?

I don't want to put something here that may bias the design. I rather the creatives get a chance to explore

What colors do you want to see in your print design?

No preference

What colors do you NOT want to see in your print design?

No preference either

What adjectives should best describe your print design?

Dark, Awesome, big, COOL, commercial, unique, something that people look at go YES i want to listen to this

How will you use the print design?

The design will be the album cover for j-sKy's mixtape which will be distributed not only to record labels, but online to thousands of people, to people attending j-sKy's concerts and will be turned into posters that will be placed outside universities and cafe's by the street promotions team.

What content must be included in the print design?

*The artist's name j-sKy needs to be included
*The name of the mixtape 'siKKant' needs to be included as well, it doesn't need to mentioned that it is a mixtape, just the name of the mixtape which is siKKant needs to be on the design
(yes all the K's MUST be in capital for both j-sKy and siKKant)
*I have uploaded the 'parental advisory' tag which can be included, if this can be made to look less hardcore that would be preferred, otherwise include as is
*I have also included a few pictures of j-sKy that may come in handy, use them if necessary, not mandatory

Materials

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