LET ME TELL YOU ABOUT US:
Inland Label is a label printing company. We print labels for the food and beverage, consumer products, and health & beauty industries. We are very well known in the beverage industry and are working to expand our reach into the other markets. The Inland brand is a family owned company who truly cares about our customers. We pride ourselves on providing the highest quality labels and exceptional customer service. We are the label experts.
HERE IS WHAT WE NEED:
Create a two-pocket company folder that will hold individual product sell sheets as well as business cards and product samples to be sent to customers and/or handed out at trade shows etc. Should convey a very professional look that showcases our brand image as well as meshes well with the sell sheets that have already been designed (see Product Sell Sheet Family project winner).
A 9 x 12 two-pocket folder (die-line attached) with business card slit in the left-hand pocket that clearly showcases our brand image. Die-Line to be used is attached below.
OUR TARGET AUDIENCE IS:
Our target audience is prospective customers. This may also be sent to existing customers as we have recently updated our logo and brand look and are trying to get current customers to begin recognizing our new brand image.
WE LIKE THESE EXAMPLES:
Brand approved fonts are Arno Pro Semi Bold and Arial. Times New Roman and Calibri can also be used. Brand colors are white and PMS 286. The use of black and/or shades of gray would also be acceptable.
See other projects posted to see winners.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
We absolutely must have our company logo on the front of the brochure. Our I logo, which includes the tagline The Label Experts! must also appear at least once on the piece. We do not allow our logo to be placed in reverse on a dark color and prefer that it be placed over white whenever possible. Incorporating some grays or other light shades would be okay. Our updated business cards have a blue background with reverse type and I thought it might be nice if the inside of the folder was blue as well to tie it all together. This will be printed with a high gloss UV coating to give it a high-end look.
In the area where the business card would go, our address information should appear in the case a business card is not used:
2009 West Ave. South
La Crosse, WI 54601
Ideally the Inland I logo, with tagline and website would appear on the inside RIGHT pocket, though this is not required.
The back should include our logo and/or the Inland I logo and contact information.
We would like to incorporate customer testimonials in this piece as they are a focal point of our 2010 advertising and marketing campaign. I would like to highlight 2 to 4 testimonials. depending on what space will allow. The testimonial verbiage is in the attached document, however these are only filler and may change as the project progresses.
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